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# Water-Resistant MP3 Players
This Underwater Audio Waterproof iPod is Designed for Wet Athletes

By Alyson Wyers | Published 2013-08-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-ipod
References: [fancy](http://fancy.com/things/428866995396548951/Waterproof-iPod-Shuffle-by-Underwater-Audio) & [underwateraudio](http://www.underwateraudio.com/waterproof-ipod-shuffle.html)

This waterproof [iPod](https://www.trendhunter.com/trends/elago-w7-airtag-case) shuffle from Underwater Audio lets your jam out to your favorite tunes while going for a swim. Designed for swimmers, rain runners and water lovers everywhere, the music-playing device is 100% airtight. The 2GB mp3 player is compatible with both Macs and PCs. This product has all the benefits of the iPod shuffle, including a strong clip to keep it in place when you get active. The small gadget is also drag free and has a voice over feature for added convenience. On top of everything else, the waterproof iPod also has a long battery life, so it won't run out of juice before you do.

The product comes with the original [Apple](https://www.trendhunter.com/trends/allweather-airpods-case) headphones and USB cord, so you'll need to find your own [waterproof headphones or earbuds](https://www.trendhunter.com/trends/blueant-pump-x).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 56% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Water-resistant Technology:** Opportunity for developing water-resistant technology in various consumer electronic devices.
- **Sports and Fitness Gadgets:** Disruptive innovation opportunity in creating specialized gadgets for athletes and fitness enthusiasts.
- **Convenience and Portability:** Opportunity to create more convenient and portable music players for active individuals.

### Sectors Adopting This

- **Electronics:** Disruptive innovation opportunity in integrating water-resistant features into a wide range of electronic devices.
- **Sports and Fitness:** Opportunity for disruptive innovation in developing sports and fitness gadgets that can withstand wet environments.
- **Music and Entertainment:** Disruptive innovation opportunity in creating portable music players that are waterproof and suitable for outdoor use.

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