# Waterproof Eyeshadow Cosmetics Clarins' Summery Metallic Cream Color Makeup is Pool-Friendly By Laura McQuarrie | Published 2016-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-eyeshadow References: [clarinsusa](https://www.clarinsusa.com/en/waterproof-eyeshadow/C050301027.html) [Clarins](https://www.trendhunter.com/trends/clarins-double-serum-eye)' Waterproof Eyeshadow Shimmering Cream Color is a product that will help women embrace a simplified makeup routine for the summer. These metallic cream eyeshadows are designed to provide [long-lasting and crease-free coverage](https://www.trendhunter.com/trends/infinite-blossom-collection) that boasts waterproof properties and a strong staying power for the summer months. The product comes in small tubes that can be squeezed out and applied with the fingers for on-the-go use. Shimmering colors available include bronze, copper, silver and gold that promote a healthy glow and low-maintenance beauty. These waterproof cosmetics ensure that trips to the beach and pool can be taken without worry about needing to reapply makeup. Outside of the beauty industry, there are a number of comparable products in fashion, home and tech that aim to streamline a consumer's life by reducing required maintenance. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Beauty Products:** The trend toward beauty products that can withstand water exposure and provide long-lasting coverage creates opportunities for innovative product development. - **Simplified Beauty Routines:** Products that simplify beauty routines and reduce the amount of time and effort required by consumers offer opportunities for disruptive innovation. - **On-the-go Makeup Application:** The trend towards portable makeup products that can be applied with fingers creates opportunities for convenient and user-friendly product innovations. ### Where This Applies - **Fashion:** The fashion industry can innovate with waterproof and low-maintenance clothing and accessories to simplify consumers' lives. - **Home:** The home goods industry can innovate with time-saving, low-maintenance products for a simplified household routine. - **Tech:** The tech industry can innovate with waterproof and durable devices, making them more convenient and reliable for everyday use. ## Related on Trend Hunter - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Sea-Inspired Eye Color Palettes](https://www.trendhunter.com/trends/eye-color-solo.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md)