# Versatile Adventure Cameras The Olympus TG-870 Tough Waterproof Digital Camera is Adventure-Ready By Michael Hemsworth | Published 2016-02-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-digital-camera References: [thegadgetflow](http://thegadgetflow.com/portfolio/olympus-tg-870-tough-waterproof-digital-camera/) & [amzn.to](http://amzn.to/1mudTFL) Although smartphone photography has many consumers using the technology on the average day, many are still in need of equipment like the Olympus TG-870 Tough waterproof digital camera for trips. Designed to be a functional piece of equipment that's ideal for any adventure, the Olympus TG-870 Tough camera can be used in a variety of ways and even strapped onto the body and used as an action cam. The design of the Olympus TG-870 Tough camera itself is crushproof, freeze-proof, waterproof and much more. Packed wth WiFi and GPS functionality, the Olympus TG-870 Tough waterproof digital camera is also designed with a swiveling display that bends a full 180-degrees. This makes it ideal for selfies and/or overhead shots at special events. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 50% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Rugged Adventure Cameras:** The trend of rugged adventure cameras is disrupting the traditional camera industry by offering durable, versatile options for capturing photos in extreme conditions. - **Action Cam Integration:** The trend of integrating action cam capabilities into regular digital cameras offers new opportunities for adventure enthusiasts to capture their experiences from different angles. - **Smartphone Photography Accessories:** The trend of using professional-grade cameras as accessories to smartphones presents a disruptive innovation opportunity for both the camera and smartphone industries. ### Who This Affects Most - **Digital Camera Industry:** The digital camera industry should capitalize on the trend of rugged adventure cameras by expanding their product lines to include durable models with enhanced features. - **Action Cam Industry:** The action cam industry should embrace the trend of integrating action cam capabilities into regular digital cameras to broaden their customer base and appeal to adventure photography enthusiasts. - **Smartphone Industry:** The smartphone industry has a disruptive innovation opportunity in the trend of using professional-grade cameras as accessories, which can enhance the photography capabilities of smartphones and attract photography enthusiasts. ## Related on Trend Hunter - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Waterproof Autofocus Cameras](https://www.trendhunter.com/trends/om5.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [Extreme Condition Creator Cameras](https://www.trendhunter.com/trends/xtra-atto.md) - [Portable Stabilizing Cameras](https://www.trendhunter.com/trends/djis-osmo-action-4.md) - [Accessible Vlogger Camera Models](https://www.trendhunter.com/trends/pro-camera-system.md)