# Watermelon-Flavored Sparkling Waters bubly Launched the Limited-Edition 'Watermelonbubly' Flavor By Colin Smith | Published 2022-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelonbubly References: [walmart](https://www.walmart.ca/en/ip/bubly-sparkling-water-watermelon/PRD1QIE9PGY3ARH)  'bubly,' the subsidiary of [PepsiCo](https://www.trendhunter.com/trends/applebubly) that produces [zero-calorie, naturally-flavored sparkling waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water), recently launched the new 'watermelonbubly' flavor. This flavor is available now at supermarkets and retailers across Canada, and will be avaialble for a limited time, while supplies last. Watermelonbubly is available in single-serve cans as well as 12-packs of cans, and can be found everywhere from gas stations to drug stores. The watermelonbubly flavor quickly became a fan favorite in the United States when it launched, as the flavor boasts a strong, sweet flavor profile from real watermelons. Despite its high level of sweetness, the watermelonbubly still includes [no sugar, sweeteners, or calories](https://www.trendhunter.com/trends/morning-recovery1), making it a perfect better-for-you option for the summertime. Lourdes Seminario, the senior marketing director of hydration at PepsiCo, Canada, stated: “We know Canadians are looking for flavour variety and we’re excited to keep the bublé parté going throughout the summer with our newest flavour, watermelonbubly!” Image Credit: bubly ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Flavors:** Businesses can explore launching limited-edition flavors to create excitement and boost sales. - **Zero-calorie Beverages:** The zero-calorie beverage trend shows no signs of slowing down, providing a growth opportunity for businesses in the beverage industry. - **Better-for-you Options:** As consumers continue to prioritize health and wellness, businesses can create better-for-you options without sacrificing flavor to appeal to this growing market. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the growing trend of zero-calorie, naturally-flavored sparkling waters like the watermelonbubly. - **Retail:** Retailers can stock up on limited-edition flavors to increase store traffic and drive sales, particularly during the summer months. - **Food and Beverage:** Businesses in the food and beverage industry can explore incorporating real fruit flavors like watermelon into their products to meet the demand for better-for-you options with bold flavors. ## Related on Trend Hunter - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md) - [Flavored Sparkling Water Launches](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Pineapple Coconut Beverages](https://www.trendhunter.com/trends/coconutpineapplebubly.md) - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Canned Sparkling Water Mocktails](https://www.trendhunter.com/trends/bubly-bellini-bliss.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md)