# Summery Melon Yogurts Chobani's Watermelon Yogurt is Refreshing and Protein-Rich By Laura McQuarrie | Published 2016-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-yogurt References: [chobani](http://www.chobani.com/products/blended) & [yahoo](https://www.yahoo.com/beauty/12-watermelon-trends-try-now-204900237.html) Chobani's line of Blended yogurts includes an exotic range of flavors like Lemon, Coconut and Key Lime, as well as an all-new Watermelon yogurt flavor. The product blends yogurt and fruit together, providing a satisfying seasonal taste and numerous health benefits. The limited batch 140-calorie Watermelon yogurt is a rich source of calcium and protein that offers a light and refreshing way to fuel up on the go. The fruit and seeds of a watermelon are now appearing as feature ingredients in a range of food and drink products, including [detox waters](https://www.trendhunter.com/trends/revitalizing-smoothies) and [seed butters](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk). As well as providing a flavor that's purely refreshing, these products make the most of the vitamins and minerals that the melon can offer and introduce the fruit as a potent new superfood. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 70% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fruit-infused Products:** Companies can explore infusing different fruits in their products to create unique tastes and health benefits. - **Superfood Advantage:** The use of watermelons as a potent superfood can be incorporated across various food and beverage products - **Health-conscious Snacks:** Snack companies can explore healthy, protein-rich options like yogurt with different fruit flavors. ### Who This Affects Most - **Food and Beverage:** Companies can leverage incorporating watermelon and other fruits into their products to expand their food and beverage offerings. - **Wellness and Health:** The infusion of different fruits and utilizing them as a superfood can benefit wellness and health companies. - **Snack Food:** Snack food companies can expand their offerings with mini yogurt cups infused with different fruit flavors for a healthier option. ## Related on Trend Hunter - [Watermelon Lemonade Sorbets](https://www.trendhunter.com/trends/watermelon-lemonade-sorbet.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Watermelon Sorbet Flavors](https://www.trendhunter.com/trends/watermelon-sorbet-flavor.md) - [Summery Watermelon Acai Bowls](https://www.trendhunter.com/trends/watermelon-bowl.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [Hydrating Summertime Smoothies](https://www.trendhunter.com/trends/xtreme-watermelon-smoothie.md) - [Limited-Edition Melon Kombuchas](https://www.trendhunter.com/trends/watermelon-kombuchas.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md)