# Cold-Pressed Fruit Water The New 'WTRMLN WTR' is a Refreshing Beverage Made from Watermelons By Katherine Pendrill | Published 2015-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-waters References: [bustle](http://www.bustle.com/articles/85512-watermelon-water-is-the-new-coconut-water-so-prepare-to-chug-wtrmln-wtr-all-summer-long) & [facebook](https://www.facebook.com/wtrmln.wtr) Coconut water may have finally met its match in the form of ultra-nutritious watermelon waters. Called 'WTRMLN WTR,' the new drink is a [cold-pressed juice](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink) that is considered a healthy choice for everything from a post-workout refresher to a handy hangover cure. Made entirely from GMO-free watermelon flesh, watermelon rind, and organic lemon, the drinks are cold-pressed to preserve the natural antioxidants and nutrients. Despite the limited ingredients, the 12-ounce watermelon water contains a host of healthy properties, including 740 mg of potassium, which can help lower blood pressure and 520 mg of L-Citrulline, which helps repairs muscle tissue. With six times the amount of electrolytes found in a traditional sports drink and about the same amount of sugar as coconut water, WTRMLN WTR is a delicious and healthy way to hydrate. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Watermelon Water:** The popularity of WTRMLN WTR could lead to the creation of more cold-pressed fruit waters, replacing traditional sports drinks. - **Plant-based Beverages:** As more consumers seek out healthy and natural beverages, there is an opportunity for companies to innovate with other plant-based drinks beyond traditional options such as fruit juices and coconut water. - **Sustainable Packaging:** Manufacturers of cold-pressed juices and other healthier beverages should capitalize on consumer demand for more sustainable packaging options, such as reusable or biodegradable bottles made from eco-friendly materials. ### Who This Affects Most - **Beverage Industry:** The beverage industry can expand their product lines to include more cold-pressed fruit waters like WTRMLN WTR as part of their healthy beverage offerings. - **Fitness and Wellness Industry:** Companies can create partnerships with fitness and wellness centers to promote the benefits of cold-pressed fruit waters and their place among healthy lifestyle choices. - **Sustainable Packaging Industry:** The sustainable packaging industry can leverage the growing consumer interest and need for more eco-friendly beverage containers by developing new solutions for cold-pressed juices and other healthier beverages. ## Related on Trend Hunter - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md)