# Refreshing Watermelon Waters WTRMLN WTR's Healthy Beverage is Cold Pressed and All Natural By Jana Pijak | Published 2015-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-water References: [wtrmlnwtr](http://wtrmlnwtr.com/) WTRMLN WTR's watermelon water is a health beverage that features [no added sugars](https://www.trendhunter.com/trends/positive-hydration) or preservatives. The organic drink bottles natural watermelon juice and makes it conveniently available to the masses. This [cold-pressed watermelon juice](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink) keeps one hydrated on humid summer days and is sweet without being overbearing. In addition to no preservatives, this watermelon water is also naturally colored and gives one a boost of energy before and after workouts, bike rides or jogs. Featuring [six times the electrolytes](https://www.trendhunter.com/trends/pwr-lift-1) of the traditional sports drink, this healthy beverage is also a great source of potassium. Ensuring one stays hydrated on a hot day, this product is not only healthy but is also affordable, setting shoppers back $100 for a 24 bottle pack. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Natural Drinks:** Opportunities for new natural drink launches to meet increasing consumer demand for healthy and preservative-free beverages. - **Athletic Performance Beverages:** Disruptive innovation opportunity with a non-traditional, all-natural cold pressed watermelon juice aimed at athletic performance, as a healthier, more refreshing alternative to traditional sports drinks. - **Bulk Packaging Health Drinks:** Opportunities for bulk packaging and distribution of health beverages, providing consumers with healthier and affordable hydration options. ### Who This Affects Most - **Beverage:** Beverage industry players can capitalize on the trend of natural and healthy drinks, by developing and launching non-traditional performance beverages, targeting the athletic and fitness market. - **Retail:** Retailers can capitalize on the trend of bulk packaging and distribution of health drinks, by working with beverage manufacturers to introduce larger volume packaging, and promoting healthier beverage options. - **Fitness & Wellness:** Opportunities for fitness centers and wellness studios to provide customers with all-natural, preservative-free hydration options that cater to their health and performance goals, promoting innovation and differentiation in the industry. ## Related on Trend Hunter - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Preservative-Free Fruit Waters](https://www.trendhunter.com/trends/real-fruit-water.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md)