# Holistic Libido Boosters Citrulline Watermelon the New Viagra? By Pearl | Published 2008-07-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-the-new-viagra References: [scienceblog](http://www.scienceblog.com/cms/watermelon-may-have-viagra-effect-16792.html) Watermelon is a favourite fruit for many people for it is [refreshingly juicy](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon). It is also has health benefits like being a very good source of vitamin C and A and has significant amounts of vitamin B1 and B6. However, scientists at Texas A&M's Fruit and Vegetable Improvement Center have discovered that the humble watermelon is more than just a good source of vitamins and other beneficial nutrients. One of these nutrients, called **citrulline**, is able to [relax blood vessels](https://www.trendhunter.com/trends/vinia-dailychews-2x-formula) which is exactly what Viagra, the drug for [erectile dysfunction](https://www.trendhunter.com/trends/sexual-wellness-supplement), does. Citrulline could thus be a cheap, non-pharmaceutical alternative to Viagra and one without any side effects. It is not clear exactly how much watermelon one needs to consume when the mood strikes you and your partner. The scientists do, however, recommend that watermelons be stored at room temperature but to refrigerate them once cut. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Citrulline as Natural Viagra Alternative:** Citrulline found in watermelon has the potential to be a cheap and side-effect free alternative to Viagra. - **Functional Foods for Sexual Health:** The discovery of citrulline in watermelon highlights the emerging trend of functional foods for boosting libido and sexual health. - **Natural Remedies for Erectile Dysfunction:** The use of citrulline in watermelon showcases the growing interest in natural remedies for treating erectile dysfunction. ### Where This Applies - **Pharmaceuticals:** The potential of citrulline as a Viagra alternative presents disruptive innovation opportunities for the pharmaceutical industry. - **Food and Beverage:** The trend of functional foods for sexual health opens up new possibilities for the food and beverage industry to develop products targeting libido enhancement. - **Wellness and Supplements:** The use of natural remedies like citrulline in watermelon provides disruptive innovation opportunities for the wellness and supplements industry in tackling erectile dysfunction. ## Related on Trend Hunter - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Sexual Performance Gummies](https://www.trendhunter.com/trends/elm-and-rye.md) - [Men's Sexual Function Supplements](https://www.trendhunter.com/trends/nitro-wood.md) - [Clean Ingredient Libido Supplements](https://www.trendhunter.com/trends/maude-male-libido.md) - [Male Pre-Intimacy Supplements](https://www.trendhunter.com/trends/sexual-performance-booster.md) - [Drugless Erectile Dysfunction Remedies](https://www.trendhunter.com/trends/drugless-erectile-dysfunction-remedies-vertica-aims-to-enhance-erectile-qua.md) - [Men's Sexual Health Aids](https://www.trendhunter.com/trends/red-boost.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md)