# Soaking Watermelon Toys Yulu's 'Watermelon Smash' Turns Cooling Off with Water into a Fun Game By Laura McQuarrie | Published 2018-03-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-smash References: [newsday](https://www.newsday.com/lifestyle/family/hot-new-toys-2018-1.16803228) & [yulutoys](http://www.yulutoys.com/) At the 2018 Toy Fair, Yulu revealed [Watermelon Smash](https://www.trendhunter.com/trends/watermelon-double-ipa) as one of its newest creations—and it is one that is bound to be a hit with anyone who is feeling the heat on a hot summer day. Playing with Yulu’s Watermelon Smash involves a spinner and a melon-shaped toy that can be filled water. During their turn, a player must hold the watermelon toy over their head and wait to see if it cracks, effectively dousing them with water and identifying the round’s losing player. While the [water-filled version of the game](https://www.trendhunter.com/trends/game-of-splash) is ideal for outdoor use in the summer, the game for kids ages six and up also comes with seeds that can be used for mess-free indoor play. A number of these simple, [turn-based games](https://www.trendhunter.com/trends/spin-play)—built on chance, suspense and usually, someone getting messy—have become incredibly popular, as they provide hilarious, highly shareable content for players to post on social media. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Water Toys:** Disruptive innovation opportunity: Create interactive water toys that combine playfulness with functionality, offering a unique and engaging experience for consumers. - **Messy and Suspenseful Games:** Disruptive innovation opportunity: Design messy and suspenseful games that provide an entertaining and memorable experience for players, fueling social media sharing and engagement. - **Indoor and Outdoor Play Experiences:** Disruptive innovation opportunity: Develop innovative toys that seamlessly transition between indoor and outdoor play, allowing consumers to enjoy them in any setting. ### Sectors Adopting This - **Toy Industry:** Disruptive innovation opportunity: Explore new game concepts and toy designs to cater to consumers' desire for interactive and entertaining play experiences. - **Water Toy Industry:** Disruptive innovation opportunity: Create innovative water toys that offer unique and exciting ways for consumers to cool off and have fun during warm weather. - **Social Media Industry:** Disruptive innovation opportunity: Develop games and toys that encourage social media sharing, generating viral content and increasing user engagement. ## Related on Trend Hunter - [Reusable Water Fight Toys](https://www.trendhunter.com/trends/reusable-water-balloon.md) - [Outdoor Waterslide Drinking Games](https://www.trendhunter.com/trends/what-do-you-meme-slip-sip-flip.md) - [Innovative Outdoor Play Solutions](https://www.trendhunter.com/trends/turtle-splash.md) - [Challenging Sensory Games](https://www.trendhunter.com/trends/quick-pops.md) - [Quick-Burst Water Toys](https://www.trendhunter.com/trends/nerf-better-than-balloons.md) - [Magnetic Reusable Water Balloons](https://www.trendhunter.com/trends/reusable-water-balloons.md) - [Wacky Ice Cream Games](https://www.trendhunter.com/trends/tabletop-games-for-kids.md) - [Supermarket-Inspired Slime Toys](https://www.trendhunter.com/trends/zuru-slime-mart.md) - [All-in-One Splash Pads](https://www.trendhunter.com/trends/turtle-splash-and-bubbles.md)