# Watermelon Seed Spreads Watermelon Seed Butter is an Allergy-Friendly Nut Butter Alternative By Laura McQuarrie | Published 2019-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-seed-butter References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-natural-products-expo-east-2019/gallery?slide=11) & [88acres](https://88acres.com/products/roasted-watermelon-seed-butter) As much as peanut butter, almond butter and cashew butter are favorites to some, others require—or simply prefer—alternative kinds of spreads that are seed-based and [nut-free](https://www.trendhunter.com/trends/choc-pot-hazelnot), like the Roasted Watermelon Seed Butter by 88 Acres Foods. This [tahini-like spread](https://www.trendhunter.com/trends/messy-face-spread) is said to have a flavor that's rich and buttery, plus it is packed with more protein per serving than almonds or peanuts. There are other advantages to using watermelon seeds as a base of a spread, including the fact that watermelons require 78 times less water to grow than shelled almonds. The brand's Roasted Watermelon Seed Butter is subtly sweet and is also offered in a variety with no added sugar, as this version of the product does contain a hint of organic powdered sugar. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Seed-based Spreads:** Opportunity for creating a variety of seed-based spreads as alternative options to nut butter. - **Alternative Protein Sources:** Disruptive innovation potential in developing protein-rich spreads using unconventional sources like watermelon seeds. - **Sustainable Agriculture:** Innovation opportunities in promoting watermelon seeds as a sustainable alternative to other nut-based spreads. ### Where This Applies - **Food Manufacturing:** Potential for food manufacturers to explore producing seed-based spreads as a niche market offering. - **Health Food:** Opportunity for health food companies to cater to customers with allergies or preferences for nut-free options with seed-based spreads. - **Sustainable Agriculture:** Sustainable agriculture industry can benefit from promoting and cultivating watermelon seeds as an eco-friendly crop with versatile applications. ## Related on Trend Hunter - [Festively Flavored Seed Butters](https://www.trendhunter.com/trends/peppermint-sunflower-seed-butter.md) - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Allergen-Free Seed Butters](https://www.trendhunter.com/trends/sowleil.md) - [Superfood Seed Butters](https://www.trendhunter.com/trends/incan-seed-butter.md) - [Extra-Creamy Peanut Butter Alternatives](https://www.trendhunter.com/trends/crave-pnot-butter.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md) - [Free-From Seed Spreads](https://www.trendhunter.com/trends/peanutfree-spread.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md)