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# Fruit-Themed Rain Gear
INU INU's Watermelon Poncho Makes Staying Dry More Fun

By Jana Pijak | Published 2016-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-poncho
References: [inuinu](http://inuinu.com/collections/new/products/watermelon-poncho?variant=24954552967)

INU INU's watermelon poncho makes staying dry during rainy days less of a hassle thanks to a fun design that is fruit-themed. Known for its childlike apparel and accessories for adults, the e-retailer is a favorite among daring fashion fans and is synonymous with Kidcore -- the fashion industry's most recent aesthetic obsession.

Featuring a pink, green and black print, this watermelon poncho is both playful and practical, featuring a roomy silhouette and waterproof material. The rain accessory fits comfortable over one's head and is even accented with a laced neck detail, making it easy to adjust for those seeking either a tight or loose fit.

This fruit-themed outerwear accessory is a fun novelty gift that can double as a costume come Halloween but is also surprisingly functional during rainy days.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 47% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-themed Fashion:** Opportunity for fashion brands to incorporate fruit-themed designs into their collections, adding a playful and whimsical element to their offerings.
- **Functional Novelty Accessories:** Potential for the creation of more functional novelty accessories that serve a specific purpose while still maintaining a fun and playful aesthetic.
- **Kidcore Aesthetic:** Opportunity for fashion brands to tap into the growing trend of Kidcore aesthetic, creating clothing and accessories with childlike elements that appeal to daring fashion fans.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore incorporating fruit-themed designs and Kidcore aesthetic into their collections, offering unique and playful options to consumers.
- **Costume and Party Supplies:** Costume and party supply companies can leverage the popularity of functional novelty accessories like the fruit-themed poncho to create fun and practical options for customers, especially during Halloween.
- **E-commerce:** E-retailers can take advantage of the demand for playful and functional accessories, offering a wide range of unique and whimsical rainy day essentials to consumers.

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