# Summer Fruit-Flavored Macarons Trader Joe's Watermelon & Peach Macarons are a Seasonal Treat By Katherine Pendrill | Published 2022-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-peach-macarons References: [traderjoes](https://www.traderjoes.com/home/products/pdp/watermelon-and-peach-macarons-073692)  If you're looking for a treat that feels both elegant but also captures the joy of summer, look no further than [Trader Joe's](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons) new Watermelon & Peach Macarons. Trader Joe's new Watermelon & Peach Macarons are made by the exact same supplier who crafts the brand's Valentine’s Day-exclusive Heart Shaped Macarons. The new summertime version of the [delicate French cookies](https://www.trendhunter.com/trends/french-galettes-butter-cookies) combines the luxurious meringue texture of traditional macarons with the fresh flavors of two sweet summer fruits: ripe peaches and juicy watermelons. Best of all, these cookies match the hues of each fruit, so you'll find pastel-colored pink and green cookies in every box. As Trader Joe's explains, "They add great visual flair when ser ved alongside a light, tasty sorbet or a plate of sliced fresh fruit." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Summer Fruit-flavored Macarons:** Consumer demand for seasonal, fruit flavors in traditional desserts creates an opportunity for bakeries to expand their macaron line to more tropical fruits. - **Luxury Desserts at Affordable Prices:** Retailers like Trader Joe's create disruption by offering high-end desserts, such as macarons, at a more affordable price point for a wider audience. - **Vegan and Gluten-free Options:** As consumers become more health conscious, there is an opportunity to create vegan and gluten-free fruit-flavored macarons that cater to this growing market. ### Industries Being Reshaped - **Bakery:** Traditional bakeries can explore adding more seasonal fruit-flavored macarons to their menu to cater to a wider audience. - **Grocery Retail:** Retailers can create disruption in the dessert market by offering high-end desserts, such as macarons, at a more affordable price point. - **Food Manufacturing:** Food manufacturers can explore creating vegan and gluten-free fruit-flavored macarons to cater to the growing market of health-conscious consumers. ## Related on Trend Hunter - [Frozen Macaron Desserts](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons.md) - [Boozy French Cookies](https://www.trendhunter.com/trends/boozy-macarons.md) - [Flower-Shaped Lemon Cookies](https://www.trendhunter.com/trends/lemon-flower-cookies.md) - [Buttery Peach Raspberry Crisps](https://www.trendhunter.com/trends/peach-raspberry-crisp.md) - [Peachy Cream Cheese Spreads](https://www.trendhunter.com/trends/peaches-cream-cream-cheese-spread.md) - [Orange Peach Mango Juices](https://www.trendhunter.com/trends/orange-peach-mango-juice.md) - [Key Lime Tea Cookies](https://www.trendhunter.com/trends/key-lime-tea-cookies.md) - [Naturally Sweetened Jarred Peaches](https://www.trendhunter.com/trends/yellow-cling-peach-halves.md) - [Frozen Mango Mochis](https://www.trendhunter.com/trends/trader-joes-mango-mochi.md)