# Seasonal Watermelon Smoothie Lineups Robeks is Kicking Off Summer with a Fresh Watermelon Menu By Katherine Pendrill | Published 2019-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-menu References: [qsrmagazine](https://www.qsrmagazine.com/news/robeks-unveils-watermelon-menu-summer) & [facebook](https://www.facebook.com/RobeksSmoothies/photos/p.10157293542607579/10157293542607579/?type=1&theater) This summer, [Robeks](https://www.trendhunter.com/trends/electric-sunshine) Fresh Juices and Smoothies has teamed up with the National Watermelon Promotion Board to launch a fresh watermelon menu with three tasty new choices. As Robeks Vice President of Marketing explains, "We own Summer when it comes to healthy, great tasting smoothies and bowls and these Watermelon products solidify that message." Now through until Labor Day, Robeks is serving up a new Watermelon Menu that includes the Watermelon Acai Bowl, Wailea Watermelon Smoothie, and Watermelon Shot. The Watermelon Acai Bowl that combines acai, with strawberries, fresh watermelon, pineapple, and granola. On the other hand, the Wailea Watermelon Smoothie blends low-cal watermelon juice with strawberries pineapple, and fresh mint. Finally, there's the invigorating Watermelon Shot, which takes watermellon and lemon juice, and blends it with agave and a touch of cayenne. Image Credit: *Robeks.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fresh Watermelon Menu:** The trend of introducing fresh watermelon-based menu items provides an opportunity for restaurants to attract customers with unique and seasonal offerings. - **Watermelon Smoothies and Bowls:** The growing popularity of watermelon smoothies and bowls opens up possibilities for beverage and healthy food companies to create innovative and refreshing products. - **Summer-themed Menu Collaborations:** Collaborating with organizations like the National Watermelon Promotion Board to create seasonal menus can help businesses establish themselves as leaders in providing fresh and seasonal options. ### Who This Affects Most - **Restaurant Industry:** Restaurants can capitalize on the trend by incorporating watermelon-based items into their menus and appealing to customers looking for fresh summer flavors. - **Beverage Industry:** Beverage companies can innovate by creating watermelon-based smoothie and juice options, offering a refreshing and unique alternative to traditional beverages. - **Health Food Industry:** Health food companies can seize the opportunity to develop watermelon-themed products that cater to consumers seeking nutritious and delicious summer options. ## Related on Trend Hunter - [Hydrating Summertime Smoothies](https://www.trendhunter.com/trends/xtreme-watermelon-smoothie.md) - [Spicy-Sweet Summertime Smoothies](https://www.trendhunter.com/trends/jamba-watermelon-smoothies.md) - [Nutritious Watermelon Smoothie Bowls](https://www.trendhunter.com/trends/sanda-loca-smoothie.md) - [Lemonade-Infused Watermelon Smoothies](https://www.trendhunter.com/trends/xtreme-watermelon-lemonade-smoothie.md) - [Autumnally Flavored Smoothie Menus](https://www.trendhunter.com/trends/robeks-smoothies.md) - [Turmeric-Infused Summer Smoothies](https://www.trendhunter.com/trends/electric-sunshine.md) - [Hydrating Summer Smoothies](https://www.trendhunter.com/trends/revitalizing-smoothies.md) - [Sweet Summery Smoothie Menus](https://www.trendhunter.com/trends/juice-it-up-summer-drinks.md) - [Plant-Based Watermelon Smoothies](https://www.trendhunter.com/trends/plantbased-watermelon-breeze.md)