# Spicy Watermelon Spritzers HOXIE's Watermelon Hatch Chile Uniquely Showcases California Grapes By Laura McQuarrie | Published 2020-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-hatch-chile References: [bevindustry](https://www.bevindustry.com/articles/93318-hoxie-spritzer) & [hoxiespritzer](https://www.hoxiespritzer.com/products/watermelon-hatch-chile-sold-out?variant=31183290138699) Watermelon Hatch [Chile](https://www.trendhunter.com/trends/special-edition-soda) is a new wine spritzer from HOXIE that's made with all-natural ingredients and it offers a uniquely flavored and conveniently packaged way for people to experience the taste of California grapes. The gluten-free, all-natural wine spritzer boasts 5% ABV and boosts Gewürztraminer white wine grapes with the extracts of [watermelon and hatch chile](https://www.trendhunter.com/trends/deathberry-inferno). The 90-calorie wine spritzer with hints of sweetness and spice contains no more than three grams of added sugar, offering a refreshing way for people to indulge their desire for a bold and flavorful summer refreshment. Alongside its newest flavor, HOXIE offers other unique varieties like Grapefruit Elderflower, Peach Blossom Blush, Lemon Ginger Rosé and Cold Cola Rouge. Image Credit: HOXIE ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 11% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **All-natural Wine Spritzers:** The trend of all-natural wine spritzers presents an opportunity for disruptive innovation in the beverage industry by catering to health-conscious consumers. - **Conveniently Packaged Beverages:** The trend of conveniently packaged beverages opens up opportunities for disruptive innovation in packaging and distribution industries by providing on-the-go options. - **Flavored Wine Spritzers:** The trend of flavored wine spritzers creates opportunities for disruptive innovation in the wine industry by appealing to consumers seeking unique and adventurous flavor combinations. ### Where This Applies - **Beverage Industry:** The beverage industry has the potential to capitalize on the trend of all-natural wine spritzers by developing innovative and healthier drink options. - **Packaging Industry:** The packaging industry can find disruptive innovation opportunities in the trend of conveniently packaged beverages by creating innovative and sustainable packaging solutions. - **Wine Industry:** The wine industry can explore disruptive innovation opportunities through the trend of flavored wine spritzers by experimenting with unique flavor profiles and targeting new consumer segments. ## Related on Trend Hunter - [Spicy Melon Ciders](https://www.trendhunter.com/trends/chili-lime-watermelon.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md) - [Fruit-Forward Wine-Based Cocktails](https://www.trendhunter.com/trends/uptown-cocktails-melon-peppersmash.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Iced Tea Wine Spritzers](https://www.trendhunter.com/trends/iced-tea-wine.md)