# Cooling Watermelon Moisturizers The 'Watermelon Glow Pink Juice Moisturizer' Soothes and Hydrates By Laura McQuarrie | Published 2018-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-glow-pink-juice References: [glowrecipe](https://www.glowrecipe.com/pages/glow-recipe-watermelon-glow-pink-juice-moisturizer) After the incredible success of its Watermelon Glow Sleeping Mask—which had an 8,000-person waitlist—Korean beauty retailer Glow Recipe is launching a brand-new watermelon skincare product for daytime use called the 'Watermelon Glow Pink Juice Moisturizer.' The all-new oil-free daily moisturizer product offers a rich source of vitamins, amino acids and antioxidants from 90% watermelon extract. This natural ingredient is cooling and works to refresh dull, tired skin. Other key ingredients in the formula include [hyaluronic acid](https://www.trendhunter.com/trends/hydrating-milky-moisturizer), which helps to provide long-lasting hydration, as well as beautifying floral extracts like peony and jasmine. Glow Recipe notes that the versatile product can be used in two ways: either as a daily moisturizer for those with oily or combination skin, or a [serum for dry skin](https://www.trendhunter.com/trends/hydrating-milk-serum). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 21% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Watermelon Skincare:** The success of the 'Watermelon Glow Pink Juice Moisturizer' indicates a growing trend of watermelon-based skincare products in the beauty industry. - **Oil-free Moisturizers:** The 'Watermelon Glow Pink Juice Moisturizer' taps into the trend of oil-free moisturizers, catering to consumers with oily or combination skin. - **Natural Ingredients:** The use of 90% watermelon extract and floral extracts in the moisturizer reflects the trend of incorporating natural ingredients in skincare products. ### Where This Applies - **Beauty Retail:** The success of the 'Watermelon Glow Pink Juice Moisturizer' highlights opportunities for growth and innovation in the beauty retail industry. - **Skincare Products:** The demand for watermelon-based skincare products presents opportunities for brands to develop and market new skincare items. - **Cosmetics Manufacturing:** The trend towards oil-free moisturizers and natural ingredients creates a demand for innovative manufacturing techniques in the cosmetics industry. ## Related on Trend Hunter - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Watermelon-Infused Sunscreen Balms](https://www.trendhunter.com/trends/watermelon-glow-niacinamide.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Skin-Caring Bronzing Drops](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-hue-drops.md) - [SPF Product Reformulations](https://www.trendhunter.com/trends/watermelon-glow-dew-shield.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md)