# Skin-Caring Bronzing Drops Watermelon Glow Niacinamide Hue Drops Take After an Iconic Serum By Laura McQuarrie | Published 2024-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-glow-niacinamide-hue-drops References: [allure](https://www.allure.com/story/glow-recipe-watermelon-glow-niacinamide-hue-drops-sun-glow-serum-review) & [glowrecipe](https://www.glowrecipe.com/)  Fans of Glow Recipe’s award-winning Watermelon Glow Niacinamide Dew Drops can soon look forward to the brand’s latest launch, the Watermelon Glow Niacinamide Hue Drops. This tinted version of the iconic niacinamide-infused highlighting serum blends as beautifully as the original formula fans fell in love with, all the while enhancing the face with a [bronzy, healthy-looking glow](https://www.trendhunter.com/trends/elf-skin-1). This skin-caring, multi-use formula also features fan-favorite ingredients like hyaluronic acid, plus all-new additions like centella asiatica, an antioxidant renowned for its soothing, reparative benefits. Glow Recipe Watermelon Glow Niacinamide Dew Drops are officially launching soon in Sun Glow, a radiance-boosting shade that can be used for all-over bronzing, contouring and more. Fans of the brand first caught wind of this upcoming release on [TikTok](https://www.trendhunter.com/trends/the-cream-blush), where several beauty influencers received the product without context. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 91% | Activity: 96% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Tinted Highlighting Serums:** The Watermelon Glow Niacinamide Hue Drops offer a tinted version of the iconic niacinamide-infused highlighting serum, providing a bronzy, healthy-looking glow. - **Multi-use Skincare Products:** The Watermelon Glow Niacinamide Hue Drops serve as a skin-caring, multi-use formula that can be used for all-over bronzing, contouring, and more, showcasing the trend of versatile skincare products. - **Soothing Antioxidant Ingredients:** The addition of centella asiatica, an antioxidant renowned for its soothing and reparative benefits, in the Watermelon Glow Niacinamide Hue Drops reflects the trend of incorporating calming ingredients in skincare. ### Sectors Adopting This - **Cosmetics:** The launch of the Watermelon Glow Niacinamide Hue Drops taps into the cosmetics industry, catering to the demand for innovative, tinted highlighting serums. - **Skincare:** The Watermelon Glow Niacinamide Hue Drops belong to the skincare industry, providing a versatile, multi-use product that meets the growing consumer interest in all-in-one skincare solutions. - **Beauty Influencer Marketing:** The product's promotion through TikTok beauty influencers highlights the trend of leveraging social media influencers as a marketing strategy to generate buzz and awareness for new beauty launches. ## Related on Trend Hunter - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Watermelon-Infused Sunscreen Balms](https://www.trendhunter.com/trends/watermelon-glow-niacinamide.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [3-in-1 Bronzing Drops](https://www.trendhunter.com/trends/studio-tone-spf-50.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md) - [Luxurious Treatment Oils](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md)