# Vitamin-Infused Highlighting Serums The Watermelon Glow Niacinamide Dew Drops are Brightening By Laura McQuarrie | Published 2020-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dew-drops References: [newbeauty](https://www.newbeauty.com/glow-recipe-launches-dew-drops-serum/) & [glowrecipe](https://www.glowrecipe.com/products/watermelon-glow-niacinamide-dew-drops) Glow Recipe's newest product, the Watermelon Glow Niacinamide Dew Drops, join the beauty brand's glow-boosting Watermelon range and it sets itself apart as the first [skincare-makeup product](https://www.trendhunter.com/trends/nourishing-hues-collection) in the product portfolio. The [niacinamide-infused highlighting serum](https://www.trendhunter.com/trends/niacinamide-serum) is beneficial for brightening the appearance of skin instantly and over time—without mica, glitter or pearls. The lightweight and buildable product can be used in several ways, as it can be used as a hydrating highlighting serum before applying moisturizer or as the last step in a routine to create a glowy finish. The [thin, lightweight gel](https://www.trendhunter.com/trends/holy-hydration1) is effective for making skin feel hydrating and smooth, and look illuminated and bright. Along with watermelon and a powerful vitamin and antioxidant, the formula contains hyaluronic acid and moringa seed oil. Image Credit: Glow Recipe ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 62% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-makeup Hybrid:** Opportunity for brands to create more products that combine skincare and makeup, providing added benefits to consumers. - **Niacinamide-infused Products:** Opportunity for brands to incorporate niacinamide, a beneficial ingredient for brightening skin, into their products and market them as such. - **Multi-use Cosmetics:** Opportunity for brands to create versatile products that can be used in multiple ways, providing added convenience and value to consumers. ### Industries Being Reshaped - **Beauty and Cosmetics:** Brands in the beauty and cosmetics industry can create more products like Glow Recipe's Watermelon Glow Niacinamide Dew Drops, incorporating beneficial ingredients for added skincare benefits. - **Skincare:** Skincare brands can incorporate highlighting properties in their products, providing added benefits of a glowing complexion. - **Makeup:** Makeup brands can incorporate beneficial ingredients like niacinamide into their products, providing added skincare benefits to their consumers. ## Related on Trend Hunter - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Watermelon-Infused Sunscreen Balms](https://www.trendhunter.com/trends/watermelon-glow-niacinamide.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Lightweight Multi-Benefit Serums](https://www.trendhunter.com/trends/dew-n-plump.md) - [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md)