# Watermelon-Flavored Energy Drinks Relentless Adds a Watermelon Flavor to Its Zero Sugar Range By Mickey Phoon | Published 2023-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-flavored-energy-drink References: [betterretailing](https://www.betterretailing.com/br/product-news/relentless-adds-watermelon-variety-to-zero-sugar-range/)  Relentless has released its latest energy drink called Relentless Zero Sugar Watermelon. The Relentless Zero Sugar Watermelon is the newest addition to the Relentless Zero Sugar range. It is a follow-up to the Relentless Zero Sugar Raspberry and Peach flavor that were launched in the summer of 2022. Relentless Zero Sugar Watermelon arrives in a white, black, pink, and green can that features the Relentless signature ‘R’ logo motif in the center. Pippa Collins, associate director of commercial development at CCEP GB, said: Innovation continues to be incredibly important to the segment, delivering almost a quarter of energy drinks growth, and we’re confident that this new Relentless Zero Sugar Watermelon variant will contribute to this moving forward so would recommend that retailers get stocked up.” Image Credit: Relentless ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 3% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Watermelon Energy Drink:** The trend of flavored energy drinks is growing, and introducing unique flavors, such as watermelon, can provide disruptive innovation opportunities in the market. - **Zero Sugar Beverage:** The zero sugar beverage trend is becoming more popular as consumers choose healthier options, creating opportunities for companies to develop innovative and healthier products in the beverage industry. - **Innovative Energy Drink Packaging:** Innovation in energy drink packaging design, such as the use of unique colors and logos, can offer an opportunity for companies to distinguish their products from competitors in the market. ### Sectors Adopting This - **Beverage Industry:** The introduction of new energy drink flavors and zero sugar options can disrupt the beverage industry and gain more consumers with varying preferences. - **Food Retail Industry:** Retailers can benefit from stocking up on new energy drink flavors, such as watermelon, and other innovative beverage options to meet the growing demand of consumers who are interested in unique and healthier beverage products. - **Packaging Industry:** The innovation of energy drink packaging design, such as the use of unique colors and logos, can provide disruptive opportunities for packaging companies and help energy drink companies stand out in the market. ## Related on Trend Hunter - [Zero-Sugar Energy Drink Lineups](https://www.trendhunter.com/trends/relentless-zero-sugar.md) - [Tropical Functional Energy Drinks](https://www.trendhunter.com/trends/relentless-fruit-punch.md) - [Sugar-Free Fruity Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-watermelon.md) - [Exotic Energy Drink Flavors](https://www.trendhunter.com/trends/relentless-guava.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Caffeinated Zero-Sugar Lemonades](https://www.trendhunter.com/trends/sparkling-ice-caffeine-watermelon-lemonade.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md)