# Summery Watermelon Bagels Japan's Bagel & Bagel Chain Makes Tasty Watermelon Flavor Bagels By Laura McQuarrie | Published 2014-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-flavor References: [designtaxi](http://designtaxi.com/news/368893/Japanese-Bakery-Makes-And-Sells-Watermelon-Bagels/) & [en.rocketnews24](http://en.rocketnews24.com/2014/07/17/watermelon-bagels-arrive-in-japan-then-in-our-bellies) Most of the time, when you think about a juicy watermelon flavor, what typically comes to mind is either the actual watermelon fruit or a beverage that tastes just like it. Instead of this, the Japanese bakery chain [Bagel & Bagel](https://www.trendhunter.com/trends/everything-bagel-ice-cream) is offering a new way for people to get a taste of this delicious summery fruit, in the form of a bagel. The [seasonal Suika Bagel](https://www.trendhunter.com/trends/pumpkin-season-menu) has a bright pink color, and it's made by mixing [watermelon juice](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks) into the batter. Although there's not any of the green watermelon rind in sight, just like the inside of a watermelon, the bagel is loaded with black specks that look like seeds—fortunately you won't need to spit any of these out, since they're only tasty chocolate chips. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Bagels:** There is a growing trend of introducing unique fruit flavors into traditional bagels, creating an opportunity for innovative bakery products. - **Seasonal Food Offerings:** The popularity of limited-time seasonal flavors, such as watermelon bagels, presents an opportunity for businesses to create excitement and drive sales through exclusive offerings. - **Innovative Ingredient Combinations:** Incorporating unconventional ingredients like watermelon juice and chocolate chips into bagel recipes opens up possibilities for bold and innovative flavor combinations in the food industry. ### Where This Applies - **Bakery:** The bakery industry can capitalize on the trend of fruit-flavored bagels to create unique and appealing products that cater to diverse consumer preferences. - **Food and Beverage:** The food and beverage industry, particularly cafes and restaurants, can leverage seasonal food offerings like watermelon bagels to attract customers and increase revenue. - **Food Innovation:** Incorporating unconventional ingredients into bagel recipes showcases opportunities for food innovation, inspiring chefs and product developers to experiment with new flavor combinations. ## Related on Trend Hunter - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Savory Bagel Mochis](https://www.trendhunter.com/trends/everything-bagel-mochi.md) - [Juicy Blended Watermelon Refreshments](https://www.trendhunter.com/trends/gaburi-suika-frappuccino.md) - [Candy-Colored Holiday Bagels](https://www.trendhunter.com/trends/candy-cane-bagel.md) - [Seasonal Watermelon Salads](https://www.trendhunter.com/trends/baja-watermelon-salad.md) - [Frozen Watermelon Drinks](https://www.trendhunter.com/trends/watermelon-chiller.md) - [Spicy-Sweet Summertime Smoothies](https://www.trendhunter.com/trends/jamba-watermelon-smoothies.md) - [Watermelon-Inspired Ice Cream Cakes](https://www.trendhunter.com/trends/wattamelon-sherbet-cake.md) - [Dual-Colored Melon Frappuccinos](https://www.trendhunter.com/trends/melon-frappuccino.md)