# Candy-Inspired Watermelon Donuts The Watermelon Sugar HI-(CHEW) Donut Tastes Like a Summer Fruit By Laura McQuarrie | Published 2020-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-donuts References: [prnewswire](https://www.prnewswire.com/news-releases/hi-chew--the-doughnut-project-introduce-the-watermelon-sugar-hi-chew-doughnut-301101640.html) & [hichew](http://hichew.com/) The [Doughnut Project](https://www.trendhunter.com/trends/in-the-air-doughnut) and [HI-CHEW](https://www.trendhunter.com/trends/hichew-dessert-mix-experience) teamed up to create a watermelon donut inspired by the candy brand and a beloved summer melon. The limited-edition Watermelon Sugar HI-(CHEW) donut was recently announced just days ahead of National Watermelon Day in August and it takes flavor and texture cues from the [HI-CHEW Watermelon candy](https://www.trendhunter.com/trends/hichew-mystery-mix). The donut has a candy shell glaze that's infused with HI-CHEW Watermelon to share some of the chewy texture that fans love so much. There's also watermelon lime cream to mimic the layered colors and taste of the candy, as well as a sweet fruit flavor that's tinged with a slight puckering effect. On National Watermelon Day, the first 100 customers who purchase the limited-edition donut at The Doughnut Project's West Village location will get a free HI-CHEW Watermelon stick. Image Credit: HI-CHEW ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Candy-inspired Donuts:** Opportunity for bakeries and dessert shops to create unique donut flavors inspired by popular candies. - **Limited-edition Collaborations:** Collaborating with beloved brands for limited-edition treats presents opportunities to attract customers and generate buzz. - **Flavor Innovation:** Exploring unconventional flavor combinations in baked goods can create exciting and unexpected taste experiences. ### Sectors Adopting This - **Bakery:** Bakeries can tap into the trend by experimenting with candy-inspired donut flavors, enticing customers with unique offerings. - **Confectionery:** Confectionery brands can collaborate with bakeries to create limited-edition treats that combine the taste and nostalgia of favorite candies. - **Food Retail:** Retailers can stock and promote limited-edition collaborations to attract customers and drive sales with exclusive and innovative products. ## Related on Trend Hunter - [Frozen Watermelon Drinks](https://www.trendhunter.com/trends/watermelon-chiller.md) - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Candy-Flavored Lemonades](https://www.trendhunter.com/trends/jolly-rancher-watermelon-lemonade.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Sweet Cola-Flavored Donuts](https://www.trendhunter.com/trends/cherry-cola-doughnut.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md)