# Spicy-Sweet Sparkling Waters A Candle Inspired Aura Bora's Watermelon Chili Sparkling Water By Laura McQuarrie | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-chili-sparkling-water References: [instagram](https://www.instagram.com/p/C8XO2XCs6wz/?hl=en&img_index=1) & [aurabora](https://aurabora.com/products/watermelon-chili)  At a time when there's been a notable surge in the popularity of "[swicy" flavors](https://www.trendhunter.com/trends/squashies-swicy)—where consumers increasingly seek out food and drinks that blend sweetness with spiciness—[Aura Bora](https://www.trendhunter.com/trends/cherry-key-lime) launched a Watermelon Chili sparkling water in collaboration with [P.F. Candle Co.](https://www.trendhunter.com/trends/summer-in-tokyo-campaign) Inspired by the candle company's Watermelon & Chili candle scent, Aura Bora expertly blended the flavors of juicy, ripe watermelon with nose-tingling ancho chili to provide a sugar-free sipper. Like others from the offbeat beverage brand, this candle-inspired carbonated drink is uniquely identified with an animal character, splashy artwork and a haiku. This Aura Bora flavor satisfies consumers' growing appetite for unique taste experiences that balance familiar sweet flavors with a hint of heat, appealing to adventurous palates looking for more than just refreshment. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 44% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Swicy Flavor Craze:** The growing popularity of combining sweet and spicy flavors is driving innovative new food and beverage products. - **Candle-inspired Beverages:** Drawing inspiration from candle scents to create unique flavor profiles in drinks is becoming a novel approach in the beverage industry. - **Animal-themed Branding:** Using animal characters and splashy artwork in branding helps to create distinctive and memorable product identities. ### Where This Applies - **Specialty Beverage:** The specialty beverage industry is seeing a rise in creative, non-traditional flavor combinations that cater to adventurous consumers. - **Aromatherapy Integration:** Integrating scent profiles from the aromatherapy industry into food and drinks presents unique cross-industry partnerships. - **Artistic Packaging:** Artistic and visually appealing packaging is increasingly important for brands aiming to stand out on crowded shelves. ## Related on Trend Hunter - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Zesty Cherry Sparkling Waters](https://www.trendhunter.com/trends/cherry-key-lime.md) - [Tropical Basil Sparkling Waters](https://www.trendhunter.com/trends/pineapple-holy-basil.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md) - [Spiced Pumpkin Sparkling Water](https://www.trendhunter.com/trends/aura-bora-pumpkin-spice.md) - [Spicy Melon Ciders](https://www.trendhunter.com/trends/chili-lime-watermelon.md) - [Spicy-Sweet Fruit Sodas](https://www.trendhunter.com/trends/schweppes-cherry-pepper-soda.md)