# Low-Sugar Watermelon Candies SmartSweets' Sourmelon Bites Have Just Three Grams of Sugar Per Bag By Laura McQuarrie | Published 2020-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-candies References: [candyindustry](https://www.candyindustry.com/articles/89253-smartsweets-launches-low-sugar-sourmelon-bites) & [smartsweets](https://smartsweets.com/) Inspired by [classic watermelon candies](https://www.trendhunter.com/trends/morning-recovery1), [SmartSweets](https://www.trendhunter.com/trends/low-sugar-caramels) is introducing a new low-sugar candy called Sourmelon Bites that boasts just three grams of sugar per bag. As well as being low in sugar, the candy bites are a plant-based take on the classic gummy watermelon slices that are also free of sugar alcohols, artificial sweeteners and added sugar. The non-GMO and gluten-free Sourmelon Bites were created based on fan requests for the company to put its own stamp on traditional watermelon slices. These nostalgic watermelon gummies offer a better-for-you take on classic gummies that promise to leave people feeling more enjoyment and none of the guilt of indulging in a sweet treat. One product at a time, SmartSweets is reimagining some of the world's most popular candies with entirely [plant-based and low-sugar](https://www.trendhunter.com/trends/starburst-goodies) formulas. Image Credit: SmartSweets ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Candy:** Disruptive innovation opportunity: Develop innovative low-sugar alternatives to satisfy consumers' sweet cravings without the guilt. - **Plant-based Sweets:** Disruptive innovation opportunity: Create plant-based versions of popular candies to cater to the growing demand for vegan and vegetarian options. - **Better-for-you Gummies:** Disruptive innovation opportunity: Design gummy candies that prioritize health by using natural ingredients, avoiding sugar alcohols, and reducing artificial sweeteners. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity: Explore new ways to revolutionize the confectionery industry by developing healthier candy options that meet consumer demands. - **Food & Beverage:** Disruptive innovation opportunity: Respond to the increasing demand for healthier food and beverage options by creating low-sugar and plant-based alternatives. - **Snack Food:** Disruptive innovation opportunity: Transform the snack food industry by introducing guilt-free, low-sugar snacks that still offer the same level of enjoyment and satisfaction. ## Related on Trend Hunter - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Sour Frozen Pop Bites](https://www.trendhunter.com/trends/goodpop-x-smartsweets.md) - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Zero-Sugar Fruit Snacks](https://www.trendhunter.com/trends/welchs-zero-sugar-fruity-bites.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md)