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# Imitation Watermelon Cakes
The 'Suika Baumkuchen' Mimics the Look and Flavor of a Summer Fruit

By Laura McQuarrie | Published 2015-07-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-cakes
References: [en.rocketnews24](http://en.rocketnews24.com/2015/07/14/watermelon-cake-to-be-available-on-rakuten-for-a-whopping-one-hour/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/etaiyou/suikabum/)

While there have been numerous [watermelon cakes](https://www.trendhunter.com/trends/frozen-yogurt-cakes) created to mimic the distinctive coloring of the fruit, none have been careful to simulate the shape and texture of the summer melon—until online retailer [Rakuten](https://www.trendhunter.com/trends/rakuten-american-express-card) introduced the Suika Baumkuchen.

A "baumkuchen" is known as a type of cake in Japan that's made by pouring [layers of cake batter](https://www.trendhunter.com/trends/freshness-guaranteed-cake-bites) around a spinning rod. Although this method of making cake usually creates a dessert that's ring-shaped, this time around, the cake was created to be nearly entirely spherical.

The watermelon cake is made with a green melon-flavored batter and a soft red watermelon mousse on the interior. To complete the illusion, green stripes were added to the exterior and chocolate chips to mimic the interior seeds.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 61% | Activity: 84% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Imitation Fruit Cakes:** Creating cakes that mimic the appearance and taste of different fruits, enabling cake makers to offer unique and visually appealing treats.
- **Baumkuchen Variations:** Expanding upon the traditional baumkuchen baking method to create unique and innovative dessert designs with unexpected shapes and flavors.
- **Nature-inspired Desserts:** Designing desserts that take inspiration from natural elements and mimic the appearance and flavor profiles of popular fruits and vegetables.

### Industries Being Reshaped

- **Bakery:** Developing a product line dedicated to fruit-inspired cakes, capturing consumers' attention through visually striking, one-of-a-kind baked goods.
- **Food and Beverage:** Incorporating the idea of fruit imitation into product development to create unique dessert and beverage offerings that appeal to consumers' visual and taste preferences.
- **Event and Catering:** Providing an array of nature-inspired desserts, including imitation fruit cakes, as part of offerings for events, parties and celebrations to delight guests and differentiate the business from competitors.

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