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# DIY Watermelon Cakes
This Watermelon Cake Looks and Tastes Like Watermelon

By Jen Chae | Published 2013-06-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-cake
References: [birdonacake.blogspot](http://birdonacake.blogspot.ca/2012/05/watermelon-flavored-cake.html)

Most cakes that look like rainbows don't taste like rainbows, but this watermelon cake looks and tastes like watermelon. This recipe and cake decoration by Bird On a Cake is visually fascinating and will blow your taste buds, too. As watermelons are the perfect fruit to slice open on a sunny summer day, a slice of this watermelon cake would be a fitting for a summer gathering.

The cake is topped off with frosting with pink and green food coloring dye to mimic the colors of a watermelon. It is sprinkled with dark chocolate chips to resemble seeds. To give the cake its flavor, watermelon puree made of blended watermelon chunks and artificial flavoring from Jell-O is used. The full pictorial as well as written instructions are available on the Bird On a Cake blog.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 84% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Key Themes Behind This Trend

- **Fruit-inspired Cakes:** Fruit-inspired cakes offer a new twist on traditional cake making, providing opportunities for bakeries and restaurants to expand their product lines and target health-conscious consumers.
- **DIY Desserts:** DIY dessert tutorials offer opportunities for influencers and online content creators to create engaging and shareable content that appeals to a younger audience.
- **Artificial Flavoring Alternatives:** The rise in demand for clean label ingredients in recipes provides opportunities for manufacturers to offer natural alternatives to artificial flavorings in baking and dessert making.

### Where This Applies

- **Food and Beverage:** This trend presents opportunities for bakeries, restaurants, and food manufacturers to create and market fruit-inspired desserts as a healthier alternative to traditional cakes.
- **Influencer Marketing:** Influencers and social media content creators can leverage the trend of DIY desserts and create engaging and shareable content targeted towards a younger audience.
- **Food Ingredient Manufacturing:** The trend towards natural and clean label ingredients in baking and dessert making presents a market opportunity for manufacturers to produce and offer natural flavorings as alternatives to artificial flavors.

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