# Juicy Primer-Serum Hybrids The Watermelon Burst Eye Primer & Serum is Super Hydrating By Laura McQuarrie | Published 2023-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-burst-eye-primer-serum References: [ciatelondon](https://www.ciatelondon.com/collections/whats-new/products/watermelon-burst-eye-primer-serum?variant=40264998387798) Ciaté [London's](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) multitasking Watermelon Burst Eye [Primer](https://www.trendhunter.com/trends/ulta) & Serum revives tired eye areas with a swipe, sharing not only natural hydration but also a refreshing and fruity sensory experience. The [two-in-one serum primer](https://www.trendhunter.com/trends/wake-up-radiant-elixir) is useful for extending the life of makeup and providing cooling, depuffing and brightening benefits. This hybrid product delivers the best features of a primer and a serum in one, simplifying the application process and making it more enjoyable thanks to a juicy melon scent. Alongside watermelon extract, this multi-benefit formula contains skin-caring ingredients like vitamin-packed Kakadu plum, witch hazel, caffeine and peptides. Fruit-infused skincare has captured the hearts of naturally minded consumers, aligning with their preference for clean, effective beauty ingredients. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 73% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multitasking Skincare:** The Watermelon Burst Eye Primer & Serum combines the benefits of a primer and a serum in one, simplifying the application process. - **Fruit-infused Skincare:** Fruit-infused skincare products, like the Watermelon Burst Eye Primer & Serum, are popular among consumers who prefer clean and effective beauty ingredients. - **Sensory Experience:** The refreshing and fruity sensory experience of the Watermelon Burst Eye Primer & Serum adds a delightful element to the application process. ### Industries Being Reshaped - **Beauty & Skincare:** The Watermelon Burst Eye Primer & Serum is an innovative product in the beauty and skincare industry. - **Cosmetics:** The multitasking nature of the Watermelon Burst Eye Primer & Serum presents disruptive innovation opportunities in the cosmetics industry. - **Personal Care:** The fruit-infused and hydrating properties of the Watermelon Burst Eye Primer & Serum cater to the needs of the personal care industry. ## Related on Trend Hunter - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Bronzing Priming Serums](https://www.trendhunter.com/trends/bronzing-priming-serum.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [Hydrating Lightweight Gel Serums](https://www.trendhunter.com/trends/lightweight-gel-serum.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md)