# Summery Watermelon Bread The Japanese Square Watermelon Inspires a Unexpected Alternative By Meghan Young | Published 2015-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-bread References: [neatorama](http://www.neatorama.com/2015/06/25/Watermelon-Bread/) & [kotaku](http://kotaku.com/square-watermelons-turned-into-bread-1713568650) Watermelon bread is becoming hugely popular in Asia. Inspired by the square watermelon found in Japan, it allows people to enjoy their [toast and sandwiches](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich) in a much more unique way. Although first started at the Taiwanese establishment [Jimmy’s Bakery](https://www.trendhunter.com/trends/cookie-butter-iced-coffee), watermelon bread has since spread like wildfire and now people are attempting to bake their own. As fun as watermelon bread looks, Brian Ashcraft of Kotaku writes, "The impetus, however, was apparently that kids might not have good appetites during the summer’s hot weather. But if bread was watermelon-shaped, children would want to eat it. Hell, I’m no kid, but I want to eat this." That's exactly how many other people will feel when laying their eyes on it. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Watermelon Bread:** An innovative bread inspired by the Japanese square watermelon that has become popular in Asia, providing opportunities for bakeries and food franchises to explore new recipes. - **Unique Food Presentations:** Innovative ways of presenting food like the square watermelon and the watermelon bread can create a new experience for customers and attract more business for restaurants and food businesses. - **Creative Snack Ideas:** Watermelon bread can be an exciting new option for breakfast and snacks, encouraging food companies to think creatively about their product offerings. ### Sectors Adopting This - **Bakery:** The bakery industry can explore creating new watermelon bread recipes, making it their unique selling proposition and attracting new customers. - **Restaurants:** Restaurants can utilize unique food presentations including the watermelon bread as part of their menu to create an unforgettable dining experience and attract more customers. - **Food Franchise:** Watermelon bread can be a unique product offering for food franchises, providing disruption and differentiation in a highly competitive market. ## Related on Trend Hunter - [Watermelon-Inspired Ice Cream Cakes](https://www.trendhunter.com/trends/wattamelon-sherbet-cake.md) - [Bread-Based Sushi Foods](https://www.trendhunter.com/trends/doughmakase.md) - [Sun-Kissed Character Breads](https://www.trendhunter.com/trends/character-bread.md) - [Seeded Japanese Milk Breads](https://www.trendhunter.com/trends/tom-cat-bakery.md) - [Artisanal Japanese Milk Breads](https://www.trendhunter.com/trends/artisanal-japanese-milk-bread.md) - [Tartly Flavored Melons](https://www.trendhunter.com/trends/lemon-melon.md) - [Sweet Summery Bread Products](https://www.trendhunter.com/trends/coconut-key-lime-loaf.md) - [Frozen Tomato Sandwich Recipes](https://www.trendhunter.com/trends/tomato-ice-toast.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md)