# Piquant Watermelon Beverages WTRMLN WTR Launched a Spicy Lemon and Cayenne Flavor By Laura McQuarrie | Published 2018-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-beverage References: [bevindustry](https://www.bevindustry.com/articles/91171-wtrmln-wtr) & [shop.wtrmlnwtr](https://shop.wtrmlnwtr.com/products/cayenne) In preparation for summer, WTRMLN WTR added to its collection of refreshing watermelon beverages with a Cayenne flavor with a kick. Just like WTRMLN WTR's previously released watermelon water drinks, this new one helps to replenish the body with [natural electrolytes](https://www.trendhunter.com/trends/lth-supplement-line) from both the flesh and rind of the watermelon. The new cold-pressed juiced watermelon drink is blended with lemon and [cayenne](https://www.trendhunter.com/trends/veg8-cayenne) and is touted for its detoxifying benefits. The Cayenne WTRMLN WTR is packed with potassium, L-Citrulline for muscle recovery and antioxidants and contains no added sugar, which makes it a functional, hydrating alternative to either [coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon) or sports drinks. As well as expanding its beverage collection with a Cayenne flavor, WTRMLN WTR also launched Blood Orange, Cucumber and Mint flavors for the summer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Spicy Beverages:** Opportunity for innovative and unique flavor combinations in the beverage industry by incorporating spicy ingredients such as cayenne. - **Functional Hydration:** Opportunity for functional beverages that prioritize hydration and replenishment of natural electrolytes without added sugar, as seen with WTRMLN WTR's watermelon drinks. - **Fruit Juice Innovation:** Opportunity to explore and expand the market for natural fruit juices with added health benefits and unique flavor profiles, such as WTRMLN WTR's cold-pressed watermelon juices. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to incorporate spicy flavors and functional hydration into their product offerings, as seen with WTRMLN WTR's new Cayenne flavor drink. - **Fitness and Wellness:** Opportunity for fitness and wellness companies to partner with or utilize brands like WTRMLN WTR to provide alternative and functional hydration options for their customers. - **Food and Hospitality:** Opportunity for food and hospitality companies to incorporate natural and innovative fruit juice options, such as WTRMLN WTR's cold-pressed watermelon drinks, into their menus and offerings. ## Related on Trend Hunter - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Spicy-Sweet Summertime Smoothies](https://www.trendhunter.com/trends/jamba-watermelon-smoothies.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Boldly Flavored Hydration Beverages](https://www.trendhunter.com/trends/cadence-x-raw-nutrition.md)