# Tangy Watermelon Lemonade Slushies Taco Bell Has Added a New Watermelon Berry Lemonade Freeze By Katherine Pendrill | Published 2023-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-berry-lemonade-freeze References: [usatoday](https://www.usatoday.com/story/money/food/2023/05/25/taco-bell-menu-new-items/70256361007/) & [tacobell](https://www.tacobell.com/food/drinks/watermelon-berry-lemonade-freeze)  Summer is just around the corner and [Taco Bell](https://www.trendhunter.com/trends/limonada-freezes) is gearing up by adding the new Watermelon Berry Freeze and new Watermelon Berry Lemonade Freeze drinks to its menu. Available for just a limited time, the two new frozen slushy beverages both feature the refreshing taste of watermelon. The new Watermelon Berry Freeze consists of a sweet, [watermelon-and-berry-flavoring blended with ice](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks). On the other hand, the new Watermelon Berry Lemonade Freeze takes the same watermelon-and-berry-flavored Freeze base and swirls it with lemonade flavor for a tangy and tart twist. Both new frozen slushy beverages are available from participating Taco Bell locations nationwide for a limited time. Plus, you can also enjoy these sweet drinks for just a $1 each during the brand's Happier Hour (2-5 p.m.). Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 57% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Summer Fast Food Beverages:** Seasonal frozen drink offerings provide an opportunity for fast food brands to attract and retain customers during the summer months. - **Fruity Lemonade Freeze Drinks:** Lemonade-based frozen drinks with fruity flavors could become a notable trend in the fast food industry. - **Limited Time Offer Promotions:** Fast food chains can create urgency and encourage purchases by featuring limited time offers on their menus. ### Industries Being Reshaped - **Fast Food:** Fast food restaurants can capitalize on the trend of seasonal frozen beverages to engage customers during the summer season. - **Beverage:** The emergence of frozen lemonade and Fruit slush beverages presents opportunities for beverage manufacturers to expand their offerings. - **Marketing:** Companies can leverage limited time offers as a marketing tactic to attract new customers and generate buzz around their brand. ## Related on Trend Hunter - [Lemonade-Based Slushie Drinks](https://www.trendhunter.com/trends/limonada-freezes.md) - [Swirled Mixed Berry Slushies](https://www.trendhunter.com/trends/island-berry-freeze.md) - [Fruit-Flavored Slush Drinks](https://www.trendhunter.com/trends/double-berry-freeze.md) - [Swirled Blue Raspberry Slushies](https://www.trendhunter.com/trends/electric-strawberry-freeze-beverages.md) - [Frozen Black Cherry Slushies](https://www.trendhunter.com/trends/midnight-cherry-freeze.md) - [Hybrid Flavor QSR Slushies](https://www.trendhunter.com/trends/cherry-twilight-freeze.md) - [Frozen QSR Mango Refreshments](https://www.trendhunter.com/trends/taco-bell-mango.md) - [Cherry-Flavored Iced Slushies](https://www.trendhunter.com/trends/cherry-sunrise-freeze.md) - [Swirled Frozen QSR Beverages](https://www.trendhunter.com/trends/cherry-bliss-freeze.md)