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# Leather Watermelon Bags
Designer Tsuchiya Kaban Watermelon Bag Perfectly Houses the Fruit

By Ell Smith | Published 2020-08-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/watermelon-bag
References: [designboom](https://www.designboom.com/design/tsuchiya-kaban-watermelon-bag-08-10-2020/) & [tsuchiya-kaban.jp](https://tsuchiya-kaban.jp/)

The watermelon is a fruit that everyone enjoys, yet a method of carrying this item home from the grocery store seamlessly has yet to present itself -- this is one of the reasons designer Tsuchiya Kaban underwent a fun and exciting project to design a leather bag that perfectly houses the fruit.

The Japan-based designer has been making leather bags since the 1960s, making this project - which is equal parts unique and challenging - something completely new. The bag is useful and incredibly intricate, which a design that specifically allows for expansion upon the watermelon entering. In addition, its incredibly stylish as the soft brown leather makes for the perfect accessory for traveling to and from the store.

Photo Credits: [designboom](https://www.designboom.com/design/tsuchiya-kaban-watermelon-bag-08-10-2020/), [tsuchiya-kaban.jp](https://tsuchiya-kaban.jp/)

Image Credit: Tsuchiya Kaban, Designboom

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 79% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-inspired Accessories:** Opportunity for designers to create unique leather bags and accessories inspired by different types of fruit.
- **Eco-friendly Grocery Bags:** Opportunity for designers to develop sustainable and reusable grocery bags that are both functional and fashionable.
- **Specialty Food Transportation:** Opportunity for businesses to create specialized containers and transportation options for delicate or oddly-shaped foods like watermelons.

### Sectors Adopting This

- **Fashion:** The fashion industry can take inspiration from Tsuchiya Kaban's leather watermelon bag and create unique and sustainable fruit-inspired accessories.
- **Retail:** Opportunity for retailers to offer sustainable and stylish grocery bags as alternatives to single-use plastic bags.
- **Food and Beverage:** Opportunity for food and beverage businesses to innovate on methods of transporting produce, specifically delicate or oddly-shaped items like watermelons.

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