# Ocean-Preserving Dive Watches The 'Waterman Apex' Aims to Raise Awareness About Ocean Conservation By Kanesa D | Published 2022-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterman-apex References: [hypebeast](https://hypebeast.com/2022/6/bremont-limited-edition-waterman-apex-dive-watch) & [bremont](https://www.bremont.com/pages/waterman-apex) [Bremont](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet) has partnered with Laird Hamilton to design a ‘[Waterman Apex](https://www.trendhunter.com/trends/pigeon-clutch-bag)’ dive watch. The watch features a uni-directional GMT bezel, modified caliber 11 ½” BE-92-AV automatic movement within an anti-shock mount, and a 42-hour battery life. The watch was designed to raise awareness surrounding [ocean conservation](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation) and protecting sea life and is referenced on the model through a pattern of ocean waves and a shark fin on the rotor. Interested consumers can visit the Bremont website to learn more about the ‘Waterman Apex,’ which has a base price of $5,095 USD. All proceeds from the watch will be donated to the Bimini Biological Field Station Foundation, a registered non-profit organization dedicated to shark research and providing eco-tourism trips. Image Credit: Bremont ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 29% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Ocean Preservation Awareness:** Companies can capitalize on raising awareness for ocean conservation through innovative products and initiatives that promote eco sustainable practices. - **Sustainable Luxury Watches:** The move towards sustainable and eco-friendly products creates a new avenue for companies producing premium luxury goods to incorporate eco-friendly materials and social causes, expanding their target market and creating new revenue streams. - **Collaborations with Environmentalists:** Businesses can create disruptive innovations through collaborating with environmentalists to design eco-friendly products that raise awareness and donate proceeds to environmental conservation organizations. ### Sectors Adopting This - **Watch Industry:** The watch industry can incorporate ocean conservation awareness into their brand story and design sustainable products that attract environmentally-aware consumers. - **Non-profit Organizations:** Non-profit organizations, particularly those focused on conservation efforts, can create partnerships with product manufacturers and donate proceeds from limited edition products to their cause. - **Tourism Industry:** Tourism companies can market eco-tourism trips as a way for conscientious consumers to experience unique travel experiences while supporting efforts to raise awareness and financially support conservation efforts. ## Related on Trend Hunter - [Summery Oceanic Dive Watches](https://www.trendhunter.com/trends/seiko-prosper-heritage.md) - [Bioluminescent Oceanic Timepieces](https://www.trendhunter.com/trends/zenith-defy-extreme-diver-topper-edition.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Ultra-Rugged Diver Timepieces](https://www.trendhunter.com/trends/spd-x-ares-diver1-mission-timer.md) - [Ocean-Inspired Adventurous Watches](https://www.trendhunter.com/trends/green-abyss.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md) - [Oceanic Preservation Timepieces](https://www.trendhunter.com/trends/bell-ross-br-0392-diver-tara.md)