# Exotically Flavored Sparkling Waters Waterloo Sparkling Water Passion Fruit is Launching Now By Michael Hemsworth | Published 2022-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/waterloo-sparkling-water-passion-fruit References: [bevnet](https://www.bevnet.com/news/2022/waterloo-sparkling-water-introduces-all-new-passion-fruit-flavor-and-brings-back-summer-berry) & [drinkwaterloo](https://www.drinkwaterloo.com)  The [Waterloo](https://www.trendhunter.com/trends/tropical-fruit-sparkling-water) Sparkling Water Passion Fruit is a new flavor option arriving for summertime only to provide consumers with an exotically flavored refreshment that's perfect on its own or even as a mixer. The drink boasts a tropical flavor and aroma that will evoke feelings of a being on vacation, and was crafted over the course of 10 months to get the taste just right. The drink is arriving online as well as an array of retailers in the US including [Target](https://www.trendhunter.com/trends/pina-killada), [Whole Foods](https://www.trendhunter.com/trends/the-peach-one) and more. SVP of Operations and Flavor Development Lead at Waterloo Adam Price spoke on the new Waterloo Sparkling Water Passion Fruit saying, "An island vacation with relaxing, tropical vibes was our inspiration. Over the course of 10 months, we meticulously crafted our flavor, full of fresh-ripe, true-to-fruit and zingy-tart notes. Once we dialed in the earthy notes, we arrived at a bright, layered and complex tropical flavor with a fruity aroma – perfectly balanced and refreshing to drink wherever you are." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavors:** Crafting unique and tropical flavors for sparkling waters offers a disruptive innovation opportunity in the beverage industry. - **Summer Seasonal Products:** Launching seasonal products for summer provides a disruptive innovation opportunity for beverages and retail industries. - **Crafted Flavors:** Developing complex and layered flavors, over a long period of time, creates a disruptive innovation opportunity in the beverage industry. ### Industries Being Reshaped - **Beverage:** Exotic and seasonal flavors offer a disruptive innovation opportunity in the beverage industry. - **Retail:** Offering seasonal and unique products creates a disruptive innovation opportunity in the retail industry. - **Hospitality:** Partnering with beverage companies to provide vacation-like experiences through exotic flavored beverages offers a disruptive innovation opportunity in the hospitality industry. ## Related on Trend Hunter - [Picnic-Themed Sparkling Waters](https://www.trendhunter.com/trends/tropical-fruit-sparkling-water.md) - [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md) - [Summer-Inspired Sparkling Water Lines](https://www.trendhunter.com/trends/summerinspired-sparkling-water.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Festively Flavored Sparkling Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-cranberry.md) - [Autumnal Spiced Apple Waters](https://www.trendhunter.com/trends/spiced-apple.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md) - [Edgy Tropical Sparkling Waters](https://www.trendhunter.com/trends/pina-killada.md)