# Refreshing Fruit-Forward Radlers These New Waterloo Brewing Radlers will Launch in March By Michael Hemsworth | Published 2020-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/waterloo-brewing References: [foodbev](https://www.foodbev.com/news/waterloo-brewing-to-release-pineapple-radler-this-spring/) & [waterloobrewing](https://waterloobrewing.com) The popularity of lower alcohol libations with a refreshing profile is seeing brewers respond with products like these new radlers from [Waterloo Brewing](https://www.trendhunter.com/trends/botanical-lychee-spritz). The Ontario, Canada-based brewery has unveiled two new radlers that will be launching in March to the delight of consumers seeking out a fresh option to try in 2020 as the warm weather arrives. The Waterloo Strawberry Rhubarb Radler and Waterloo Pineapple Radler are both made with real fruit juice, and feature a 2.5% ABV to make them a great option for those seeking out a product with a slightly lower alcohol content. Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new radlers saying, "After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavors that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner. The great thing is, [Waterloo Radlers](https://www.trendhunter.com/trends/summerinspired-sparkling-water) are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lower Alcohol Libations:** The trend of lower alcohol libations with a refreshing profile is growing, creating opportunities for brewers to develop innovative products. - **Fruit-infused Beverages:** The popularity of fruit-infused beverages, like radlers made with real fruit juice, is on the rise, presenting potential for new flavors and combinations. - **Sessionable Refreshers:** Consumers are seeking out sessionable refreshers with a lower alcohol content, opening up possibilities for breweries to create light and flavorful options. ### Who This Affects Most - **Craft Beer:** Craft breweries can capitalize on the trend of lower alcohol libations by introducing innovative radlers and other light beer options. - **Non-alcoholic Beverages:** The fruit-forward trend in the beverage industry presents an opportunity for non-alcoholic beverage companies to develop refreshing and flavorful options. - **Outdoor Recreation/food and Beverage:** With the demand for sessionable refreshers for outdoor activities and gatherings, the outdoor recreation and food and beverage industries can explore partnerships and marketing opportunities. ## Related on Trend Hunter - [Lemon-Laden Radler Beers](https://www.trendhunter.com/trends/radler-beers.md) - [Summer-Inspired Sparkling Water Lines](https://www.trendhunter.com/trends/summerinspired-sparkling-water.md) - [Citrusy Non-Alcoholic Radlers](https://www.trendhunter.com/trends/ripe-pursuit-radler.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Vacation-Inspired Cooler Drinkers](https://www.trendhunter.com/trends/botanical-lychee-spritz.md) - [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Picnic-Themed Sparkling Waters](https://www.trendhunter.com/trends/tropical-fruit-sparkling-water.md)