# Painterly Photo Editing Apps The Waterlogue App Applies Realistic Watercolor Effects to Photos By Laura McQuarrie | Published 2014-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/waterlogue References: [waterlogueapp](http://www.waterlogueapp.com/) & [itunes.apple](https://itunes.apple.com/us/app/waterlogue/id764925064?mt=8&ign-mpt=uo=4) Waterlogue is a gorgeous [photo-editing app](https://www.trendhunter.com/trends/aipowered-photo) that applies watercolor effects to photos, like filters on [Instagram](https://www.trendhunter.com/trends/instagram-edits). In the app, users have a choice of 12 pre-set watercolor effects to choose from that vary in color, wetness and pen outline levels. From there, a user can further customize a photo by adjusting its borders, lightness and details. Because the Waterlogue app users advanced image processing software, it does take some time to render the images, but its high-res exports are typically generated in a few seconds. The Waterlogue app is $2.99 to download from the iTunes App Store and it is already getting a ton of love, including a feature from [Apple](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone) this week that listed it as one of the ‘Best New Apps.’ ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Realistic Watercolor Effects:** Disruptive innovation opportunity: Develop new applications or software that apply realistic watercolor effects to photos, providing users with more options and customization features. - **Advanced Image Processing Software:** Disruptive innovation opportunity: Create more efficient and faster image processing software that allows for quicker rendering of high-resolution images. - **Customizable Photo Editing:** Disruptive innovation opportunity: Design photo editing apps that offer extensive customization options, such as adjusting borders, lightness, and details of the image. ### Who This Affects Most - **Mobile App Development:** Disruptive innovation opportunity: Explore opportunities for creating new and unique photo editing apps that offer innovative features and effects. - **Graphic Design:** Disruptive innovation opportunity: Develop new tools and software for graphic designers that integrate realistic watercolor effects into their designs. - **Photography:** Disruptive innovation opportunity: Create new software or apps that enhance photo editing capabilities and provide photographers with more creative options. ## Related on Trend Hunter - [Smartphone Photography Editing Apps](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Mobile Editing Tools](https://www.trendhunter.com/trends/mattebox.md) - [Photo Editing Apps](https://www.trendhunter.com/trends/binsoo.md) - [AI Photo Enhancers](https://www.trendhunter.com/trends/filtr.md) - [Digital AI-Generated Art](https://www.trendhunter.com/trends/picsart-1.md) - [Image-Enhancing AI Apps](https://www.trendhunter.com/trends/myheritage-1.md) - [Creative Imaging Tools](https://www.trendhunter.com/trends/pic-2-planet.md) - [AI Coloring Apps](https://www.trendhunter.com/trends/splat.md)