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# Waterless Manicure Kits
VOESH New York Makes Manicures at Home Simple

By Laura McQuarrie | Published 2022-04-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/waterless-manicure
References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/33) & [voesh](https://voesh.com/products/mani-in-a-box-variety-pack)

[VOESH New](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap) York makes it easy to enjoy simple, [waterless manicures at home](https://www.trendhunter.com/trends/sally-hansen-nail-edit) to make everyday experiences feel more spa-like. The soothing and hydrating kits help to pamper hard-working hands in a matter of minutes, and they promise to elevate evenings spent at home after a long workday, girls nights in, staycations and more.

The brand's Mani in a Box Waterless 3-Step Variety Pack shares the Lavender Relieve, Vitamin Recharge, and Green Tea Detox kits share the benefits of vegan, cruelty-free and organic ingredients. The Lavender Relieve Mani in a Box Waterless 3 Step kit, for instance, is an all-in-one solution that shares the soothing scent of lavender extract. The kit contains a sugar scrub, a mud masque and hydrating massage butter for conditioning hand care.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 70% | Activity: 65% | Freshness: 11%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Waterless Manicure Kits:** The trend of waterless manicure kits is rising as consumers seek to have simple home spa experiences.
- **DIY Beauty Products:** The DIY beauty trend has grown rapidly as people look for accessible methods to enhance their appearance at home.
- **Vegan & Organic Beauty Products:** The growing trend of vegan and organic beauty products is evident in the VOESH New York Waterless Manicure Kits which promise to pamper hardworking hands with only natural ingredients that are cruelty-free.

### Who This Affects Most

- **Beauty Products:** The beauty industry has enormous potential to produce and market similar waterless, vegan, and organic products that can be enjoyed at home for an elevated, spa-like experience.
- **E-commerce Marketplaces:** E-commerce marketplaces could capitalize on the growing trend of at-home beauty treatments by providing a platform for brands such as VOESH New York to expand their reach.
- **Consumer Retail:** The waterless, vegan, and organic beauty products trend presents new marketing opportunities for consumer retail brands looking to appeal to niche audiences of conscientious beauty consumers and attract new ones.

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