# H2O-Conserving Denim Levi's Introduces Waterless Jeans to Their New Collection By Matt Ho | Published 2011-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/waterless-jeans References: [cultureshoq](http://cultureshoq.com/levis-waterless-jeans/#more-68051) & [levi](http://www.levi.com/) These Waterless Jeans from [Levi's](https://www.trendhunter.com/trends/1917-homer-campbell-501) may be just the solution people are looking for to reduce H2O consumption. On average, [Levi's jeans](https://www.trendhunter.com/trends/501-curve) will consume about 42 liters of water per wash. Therefore, the company decided to deal with the problem with the creation of these Waterless Jeans, reducing those 42 liters by a staggering 96%. In celebration of these Waterless Jeans, the company plans to provide clean drinking water to communities in need. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 7% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Waterless Fashion:** Brands are innovating by introducing water-saving materials and production practices. - **Sustainable Clothing:** Consumers are increasingly demanding eco-friendly fashion products and services. - **Ethical Manufacturing:** Brands are emphasizing conscious production practices that prioritize social and environmental responsibility. ### Industries Being Reshaped - **Fashion:** The fashion industry is experiencing a shift towards sustainable and ethical production. - **Textile:** The textile industry is exploring innovative materials and production processes that conserve resources. - **Water Management:** Companies specializing in water management may find new opportunities by partnering with fashion and textile businesses striving to reduce water usage. ## Related on Trend Hunter - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md)