# Waterless Haircare Concentrates Everist Makes Zero-Waste, High-Performance Shampoo & Conditioner By Laura McQuarrie | Published 2021-01-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/waterless-haircare References: [prnewswire](https://www.prnewswire.com/news-releases/new-zero-waste-beauty-start-up-everist-enters-market-with-game-changing-waterless-concept-301201590.html) & [helloeverist](https://helloeverist.com/) [Everist](https://www.trendhunter.com/trends/body-oil-spritz) is a clean, zero-waste beauty company and it's now venturing into the haircare category with an innovative [waterless haircare](https://www.trendhunter.com/trends/the-root-project) concept. The waterless shampoo and conditioner formulas take the form of concentrates that are activated at the time of use and packaged without [single-use plastic](https://www.trendhunter.com/trends/kinkind-make-me-shine). The concentrated formulas are plant-based, vegan, cruelty-free and made without preservatives, sulfates or silicones. The Waterless Haircare Concentrates Starter Kit shares a pair of products that are packaged in tubes. As the brand says, "at 3x concentrated, a whole bottle of shampoo (or conditioner) fits in a 100ml travel-friendly aluminum tube." As many consumers are now realizing, water is often listed as the first ingredient in a wide variety of beauty and household products, and to reduce packaging waste, they are turning to concentrates instead. Image Credit: Everist ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 29% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Waterless Beauty Products:** The trend of concentrated and waterless beauty products is disrupting the traditional liquid-based beauty industry. - **Sustainable Packaging:** The trend of using eco-friendly and plastic-free packaging for beauty products presents disruptive innovation opportunities for the packaging industry. - **Concentrated Formulas:** The trend of using concentrated formulas in beauty products is disrupting the manufacturing and distribution processes in the industry. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can adapt and innovate by incorporating zero-waste and concentrated formulas in their products. - **Packaging Industry:** The packaging industry has an opportunity to innovate by developing eco-friendly and reusable packaging for the beauty industry's zero-waste products. - **Manufacturing Industry:** The manufacturing industry has an opportunity to innovate by embracing the trend of using concentrated formulas in beauty products rather than traditional liquid-based formulas. ## Related on Trend Hunter - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Water-Activated Haircare Products](https://www.trendhunter.com/trends/gemz-haircare.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Gentle Vegan Hair Treatments](https://www.trendhunter.com/trends/bond-repair-concentrate.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md)