# Waterless Foaming Facial Cleansers Skincare Brand Aroha Oils Launched the Sunehri Facial Cleanser By Grace Mahas | Published 2022-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterless-foaming-facial-cleanser References: [aroha-oils](https://www.aroha-oils.com/) Aroha Oils, the ayurvedic skincare brand, recently introduced a new [waterless foaming facial cleansers](https://www.trendhunter.com/trends/water-wise) -- the Sunehri Facial Cleanser. In anticipation of the launch, the brand coordinated a blind study, in which 100% of participants said they would use the product as their primary face wash over competing facial cleansers, while 95% of participants noted that their skin felt increasingly hydrated after use. Made from ancient Himalayan herbs, including Mysore Sandalwood, and 100% natural Alpha-hydroxy acids, the [powder-to-foam cleanser](https://www.trendhunter.com/trends/enzyme-cleansing-powder) deep cleans the face without overdrying. Sunehri cleanser, which means "Golden" in Sanskrit, is excellent for normal to acne-prone skin and brightens [dark spots and acne scars](https://www.trendhunter.com/trends/botanity-makiol) without harsh chemicals. The cleanser is devoid of any preservatives or chemicals. The Sunehri Facial Cleanser is the newest addition to the brand’s line of all-natural, cruelty-free products. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 44% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Waterless Skincare:** The rise of waterless foaming facial cleansers presents a growth opportunity for brands to innovate more sustainable and eco-friendly skincare products. - **Ancient Herbal Skincare:** Brands that incorporate ancient, natural ingredients into their skincare products, such as Mysore Sandalwood, can disrupt the market with their unique, high-quality formulations. - **Powder-to-foam Formulas:** Innovative formulations, like the Sunehri Facial Cleanser's powder-to-foam formula, can revolutionize the cleansing experience and provide consumers with effective yet gentle skincare options. ### Sectors Adopting This - **Skincare:** The skincare industry can benefit from developing waterless, herbal, and powder-to-foam based products to meet the growing demand for natural and gentle skincare routines. - **Beauty:** As consumers continue to prioritize eco-friendly and sustainable beauty products, the beauty industry can incorporate more waterless and natural ingredients into their formulations to appeal to this trend. - **Wellness:** The trend towards incorporating holistic and ancient wellness practices can inspire the development of innovative skincare products, like those that include Mysore Sandalwood and other natural ingredients. ## Related on Trend Hunter - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md) - [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md)