# Waterless Face Cleansers ONDA Beauty's Face Cleanser Uses Hydrosols in Place of Water By Laura McQuarrie | Published 2021-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterless-face-cleanser References: [thezoereport](https://www.thezoereport.com/beauty/waterless-beauty-products-may-just-be-the-future-of-the-industry/) & [ondabeauty](https://ondabeauty.com/collections/new-arrivals/products/ingredientsfacecleanser) ONDA Beauty created a [waterless face cleanser](https://www.trendhunter.com/trends/pristine) that clearly spells out the percentage of each ingredient used. Notably, neroli hydrosol makes up 78.55% of the formula and this ingredient harnesses the power of [plant actives](https://www.trendhunter.com/trends/botanity-makiol) and offers more benefits than water alone. The organic, [soap-free foaming facial cleanser](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser) is designed to nourish the skin without stripping it of its natural oils, and support the microbiome with probiotics. As listed on the front of the product packaging, some of the other key components of the Ingredients Face Cleanser are Aspen bark extract and soothing aloe vera extract. Waterless products are not only at the forefront of water conservation, they also help consumers to get the most value, as water is only added at the time of use. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Waterless Products:** Creating products without water can help conserve resources and offer more value to consumers. - **Hydrosol-based Beauty:** Using hydrosols as the main ingredient in beauty products can offer more benefits than water and provide a new market for plant actives. - **Microbiome-friendly Skincare:** Designing skincare products that support the skin's microbiome can offer a point of differentiation for brands and improve overall skin health. ### Industries Being Reshaped - **Beauty and Cosmetics:** Companies can develop new and innovative beauty products that use hydrosols and support the microbiome of the skin. - **Sustainability:** Creating waterless products can help conserve resources and reduce waste, making sustainability a key area for development and innovation. - **Natural Health and Wellness:** Developing products that use natural ingredients to support the microbiome can appeal to consumers looking for holistic health alternatives. ## Related on Trend Hunter - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md)