# Easy-Pour Packaging A Watering Can Fertilizer Bag Makes Tending to Your Garden a Splash By Amelia Roblin | Published 2015-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/watering-can-fertilizer-bag References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/bloom-boom-liquid-fertilizer.html) & [behance.net](https://www.behance.net/gallery/23069621/Bloom-Boom-liquid-fertilizer) This watering can fertilizer bag presents a user-friendliness that's often missing from items such as these. Landscaping and home improvement products are often packaged for economy and utility, without the aesthetic flair or ease of use that most consumers really crave. This solution by Tanya Mikolaevskaya for Bloom Boom Fertilizing Liquid was inspired by the common container for feeding flowers. The sealed sack has a handle in one of its top corners, cut to a comfortable rounded form so that it's easy to hold and tip. The consumer slices off the other corner to create a spout, and the hydrous plant food can be poured straight out. The illustration of a watering can on this fertilizer bag likens the gardening experience with delightful imagery. No mixing or mess comes out of this process. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **User-friendly Packaging:** Easy-pour packaging solutions that prioritize user-friendliness and convenience are disrupting the packaging industry. - **Aesthetic Flair in Home Improvement:** The inclusion of aesthetic elements in home improvement products is disrupting the traditional utility-focused approach, appealing to consumers who prioritize both functionality and visual appeal. - **Mess-free Plant Food Application:** Innovative packaging designs that enable mess-free pouring and application of plant food are disrupting the gardening and landscaping industry, providing a convenient and hassle-free experience for consumers. ### Who This Affects Most - **Packaging:** The packaging industry has the opportunity to integrate user-friendly features and innovative designs to meet consumer demands for convenience and ease of use. - **Home Improvement:** The home improvement industry can capitalize on the trend of incorporating aesthetic elements into products, offering consumers visually appealing options that enhance their living spaces. - **Gardening and Landscaping:** The gardening and landscaping industry can leverage mess-free plant food packaging innovations to provide consumers with a more convenient and enjoyable gardening experience. ## Related on Trend Hunter - [Spherical Self-Watering Pots](https://www.trendhunter.com/trends/sweet-basil-selfwatering-globe.md) - [Medical-Inspired Plant Tools](https://www.trendhunter.com/trends/mini-plant-life-support.md) - [Smart Self-Watering Planters](https://www.trendhunter.com/trends/tendril-1.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Self-Watering Compact Planters](https://www.trendhunter.com/trends/patella-crescenda.md) - [Naturalistic Self-Watering Planters](https://www.trendhunter.com/trends/apot-selfwatering-planter.md) - [Uniquely Shaped Self-Watering Pots](https://www.trendhunter.com/trends/self-watering-plant-house.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md)