# Water-Splashing Close-Ups 'Watergames' by Jan Kocovski Beautifies the Morning Face-Washing Ritual By Marissa Brassfield | Published 2009-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watergames-by-jan-kocovski References: [behance.net](http://www.behance.net/Gallery/Watergames/352240) & [kocovski.de](http://www.kocovski.de/) In 'Watergames' by Jan Kocovski, the photographer has made the daily ritual of [washing one's face](https://www.trendhunter.com/trends/water-wise) significantly sexier by capturing it in slow-mo. This series reminds me of the [face wash commercials](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me) on television, only Kocovski has swapped out the fresh-faced femme with a chiseled-jaw male. I approve. We've seen a number of photo shoots that focus on the interplay between [models and water](https://www.trendhunter.com/trends/faucet-filter). After you enjoy 'Watergames' by Jan Kocovski above, keep clicking for more similar features. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Slow-motion Photography:** Using slow-motion photography to capture everyday activities can add a unique and captivating element to visual storytelling. - **Interplay Between Models and Water:** Exploring the relationship between models and water in photography can create visually stunning and evocative images. - **Gender Representation in Face-washing Rituals:** Challenging traditional gender roles in beauty and personal care advertisements by featuring male models in face-washing rituals can attract a wider audience. ### Where This Applies - **Photography:** Incorporating slow-motion techniques and water-based themes into photography can open up new creative opportunities. - **Beauty and Personal Care:** Highlighting alternative gender representations in beauty and personal care advertisements can cater to diverse consumer preferences and challenge societal norms. - **Fashion and Advertising:** Incorporating the interplay between models and water into fashion and advertising campaigns can create visually captivating and memorable content. ## Related on Trend Hunter - [Advanced Face Washers](https://www.trendhunter.com/trends/face-washer.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Nature-Inspired Artful Shower Heads](https://www.trendhunter.com/trends/forest-bathing-collection.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Sleek Self-Pleasure Shower Heads](https://www.trendhunter.com/trends/womanizer-wave.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Museum-Like Bathroom Fixtures](https://www.trendhunter.com/trends/face-face-bathroom-collection.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md)