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# Expanding Everyday Commuter Knapsacks
The WaterField Tech Rolltop Backpack Protects Essentials

By Michael Hemsworth | Published 2019-06-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/waterfield-tech-rolltop-backpack
References: [thegadgetflow](https://thegadgetflow.com/portfolio/rolltop-backpack-everyday-pack/) & [sfbags](https://www.sfbags.com/collections/laptop-backpacks/products/tech-roll-top-backpack?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow)

The [WaterField](https://www.trendhunter.com/trends/lite-gym-bag) Tech Rolltop Backpack is a style-forward accessory that aims to provide professionals with a way to carry all their essentials with them, while also keeping every protected at the same time. Outfitted with a padded section for technology, the backpack addresses the need of [digital nomads and urban professionals](https://www.trendhunter.com/trends/traverse-backpack) to eliminate the need for separate packs for item storage. As the name denotes, the knapsack features a [rolltop design](https://www.trendhunter.com/trends/lundi-rubens-backpack) that can be expanded as required to provide a custom level of storage for travelers to appreciate.

The WaterField Tech Rolltop Backpack is rounded off with dual-water bottle compartments on the side that will enable busy professionals to keep water or smoothies on hand when commuting.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 86% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Versatile Commuter Backpacks:** Disruptive innovation opportunity: Develop backpack designs that offer customizable storage options for professionals on the go.
- **All-in-one Packs:** Disruptive innovation opportunity: Create backpacks that integrate separate compartments for technology, essentials, and water bottles into a single, versatile design.
- **Stylish Tech Backpacks:** Disruptive innovation opportunity: Design backpacks that combine functionality with style, catering to the needs of modern professionals.

### Industries Being Reshaped

- **Fashion and Accessories:** Disruptive innovation opportunity: Merge fashionable aesthetics with functional features, creating new market opportunities for tech backpacks in the fashion industry.
- **Travel and Luggage:** Disruptive innovation opportunity: Develop backpacks that offer expandable storage options for efficient packing and organization, catering to the needs of travelers.
- **Outdoor and Adventure:** Disruptive innovation opportunity: Design backpacks that combine rugged durability with tech-friendly features, appealing to outdoor enthusiasts in need of versatile gear.

## Related on Trend Hunter

- [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md)
- [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md)
- [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md)
- [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md)
- [A-Frame Commuter Backpacks](https://www.trendhunter.com/trends/daily-plus-backpack.md)
- [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md)
- [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md)
- [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md)
- [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md)