# Waterfallvertising Water Streamed to Show Images and Text By Angela Lowe | Published 2007-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/waterfallvertising-water-streamed-to-show-images-and-text References: [trendhunter](http://www.trendhunter.com) At the press preview for the North American International Auto Show, I snapped these difficult-to-shoot pics of what I am calling waterfallvertising. At the [Jeep](https://www.trendhunter.com/trends/made-for-what-youre-made-of) display, the waterfall is actually streamed in such a way that the water 'prints' the JEEP logo, stars, stripes and a picture of a jeep. This is NOT done by shining light onto the waterfall. Rather, the water is carefull streamed. The technology is similar to the **[Pixel Roller Paint Roller](http://www.trendhunter.com/trends/pixel-roller-enhance-your-graffiti)** and the **[GraffitiWriter Automated Graffiti Robot](http://www.trendhunter.com/trends/grafittiwriter-automated-graffiti-robot-finally)**. The latter is a remote control truck that paints text like a dot matrix printer. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Water Stream Advertising:** Using streamed water to display images and text, offering innovative advertising opportunities. - **Interactive Water Installations:** Creating interactive displays using water as a medium, opening new possibilities for experiential marketing. - **Water-based Printing Technology:** Developing technology that uses water as a printing medium, revolutionizing the advertising and signage industries. ### Who This Affects Most - **Advertising:** Exploring new ways to engage audiences through water stream advertising. - **Event Marketing:** Incorporating interactive water installations in events to create memorable brand experiences. - **Printing and Signage:** Adopting water-based printing technology for innovative signage and advertising solutions. ## Related on Trend Hunter - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Waterfall-inspired Stamp Designs](https://www.trendhunter.com/trends/stamp-design.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md)