# Sophisticated Safari Illustrations Marcel George's Watercolor Illustrations Take You to the Jungle By Vasiliki Marapas | Published 2014-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/watercolor-illustrations References: [itsnicethat](http://www.itsnicethat.com/articles/marcel-george) & [marcelgeorgeillustration](http://www.marcelgeorgeillustration.co.uk/) London-based freelance illustrator and Brighton University graduate Marcel George now specializes in creating hand painted watercolor illustrations. His latest crop of paintings give off a glamorous safari vibe: think Lagerfeld goes to the jungle. Amidst the lush, jungle foliage, lurk lipsticks, sunglasses and the [Lacoste](https://www.trendhunter.com/trends/lacoste-swimwear-collection) crocodile. George re-imagines the fashionista as a tough-as-nails chick; one who is able to brave the dangerous jungle, and look great while doing it. So forget the catwalk, this season's offerings are getting a little more exotic. If you're a fan of these whimsical [watercolor paintings](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition), you can check out George's other work. For instance, his [paintings of watches](https://www.trendhunter.com/trends/watch-dial) (featured in PORT magazine) are equally as glamorous -- they would look right at home on Don Draper's wrist. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Watercolor Illustrations:** Watercolor illustrations are gaining popularity, offering a unique and whimsical style to artwork and design. - **Glamorous Safari Vibe:** The glamorous safari vibe is a trend in fashion and design, blending elements of luxury and adventure. - **Fashionista as Tough-as-nails Chick:** The portrayal of fashionistas as strong and fearless characters in illustrations presents opportunities for empowering and diverse representations in fashion marketing. ### Where This Applies - **Art and Design:** The art and design industry has an emerging demand for watercolor illustrations in various applications, such as fashion, advertising, and home decor. - **Fashion:** The fashion industry can explore incorporating the luxurious and adventurous safari aesthetic into clothing lines, accessories, and marketing campaigns. - **Marketing and Advertising:** Marketing and advertising professionals can utilize the trend of portraying fashionistas as tough-as-nails chicks to create empowering and relatable campaigns for diverse audiences. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Hand-Painted Watercolor Prints](https://www.trendhunter.com/trends/emma-webster.md) - [Eclectic Contemporary Home Collections](https://www.trendhunter.com/trends/secret-garden2.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md)