# Glow-in-the-Dark Co-Branded Watches Timex and Wood Wood Have Created a Minimalist Waterbury Watch By Daniel Johnson | Published 2019-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterbury-watch References: [hypebeast](https://hypebeast.com/2019/9/wood-wood-timex-waterbury-glow-in-the-dark-get-lost) & [woodwood](https://www.woodwood.com/timex-by-wood-wood) [Timex](https://www.trendhunter.com/trends/timex-and-ghostly-international) has collaborated with the Danish company [Wood Wood](https://www.trendhunter.com/trends/wood-wood-field-studies) in order to create a [Waterbury](https://www.trendhunter.com/trends/affordable-watches1) watch. The watch will be released on both the Wood Wood and Timex website on September 26th, it will also be released to certain retail locations around the world on October 7th. The Waterbury watch has a minimalist theme as well as black numbering and Wood Wood branding on the face of the watch. When the watch is in the dark the phrase "Get Lost" is presented on the face of the watch, which comes from the Wood Wood Fall 2019 collection. The phrase has a dual meaning, one of which refers to losing track of time and the other is losing oneself in nature. Image Credit: Wood Wood/ Timex ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Co-branded Fashion Accessories:** Opportunity for brands to collaborate and create unique fashion products that appeal to niche markets. - **Glow-in-the-dark Fashion:** Incorporating glow-in-the-dark materials into fashion products can create eye-catching designs and increase visibility. - **Minimalist Fashion:** Minimalist design continues to be a popular trend in the fashion industry, providing opportunities for brands to create simple yet stylish products. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunities for fashion brands to collaborate and create unique glow-in-the-dark products that appeal to niche markets. - **Watchmaking:** Incorporating innovative materials like glow-in-the-dark features and minimalist designs can make watches stand out in a competitive market. - **Retail:** Retailers can leverage innovative collaborations between brands to attract customers seeking unique and limited edition products. ## Related on Trend Hunter - [Ghostly Purple Watches](https://www.trendhunter.com/trends/timex-and-ghostly-international.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Adventurous Collaboration Watches](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Ocean-Inspired Watch Collections](https://www.trendhunter.com/trends/hidden-glow.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md)