# Toy Character Bottled Waters Nestlé Waters LEGO Waterbuddies Bottles Celebrate The LEGO Movie 2 By Michael Hemsworth | Published 2019-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/waterbuddies-bottles References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/nestle-waters-partners-lego-get-children-drinking-water-04-03-2019/) The [Nestlé Waters](https://www.trendhunter.com/trends/nestle-easter-products) LEGO Waterbuddies Bottles have been made available from the brand in celebration of The LEGO Movie 2 in the UK as a way to encourage better hydration and make water more fun for kids to consume. Specially formed to look like different characters from the aforementioned film, the bottles have a playful aesthetic that bring a touch of whimsy to the simple act of drinking water. The family-friendly water packaging speaks to the brands research that only 22% of a [child's hydration comes from water](https://www.trendhunter.com/trends/critter-vitamin-h2o) to help incite better habits. Speaking on the new Nestlé Waters LEGO Waterbuddies Bottles, Out-of-Home Shopper Marketing Manager Severine Hemms said, "Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Character-themed Bottled Waters:** The trend of character-themed bottled waters offers a disruptive innovation opportunity for brands to make hydration fun and appealing to children. - **Family-friendly Water Packaging:** The trend of family-friendly water packaging presents a disruptive innovation opportunity for brands to create visually appealing and playful designs that engage kids and encourage better hydration habits. - **Child Hydration Initiatives:** The trend of child hydration initiatives offers a disruptive innovation opportunity for brands to develop products and campaigns that promote healthy drinking habits among children. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on character-themed bottled waters by partnering with popular entertainment franchises to create unique and attractive packaging that appeals to children and parents alike. - **Packaging Industry:** The packaging industry can seize the opportunity of family-friendly water packaging by providing innovative and customizable designs that enhance the visual appeal of bottled waters targeted towards kids. - **Health and Wellness Industry:** The health and wellness industry can take advantage of child hydration initiatives by developing educational campaigns, products, and services that prioritize and promote proper hydration among children. ## Related on Trend Hunter - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Crayon-Themed Water Bottles](https://www.trendhunter.com/trends/crayola-x-swell.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Doll-Inspired Beach Bottles](https://www.trendhunter.com/trends/path.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md)