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# Bathtub Reservoir Bladders
The 'waterBOB' Emergency Drinking Water Storage is Clean and Safe

By Meghan Young | Published 2012-02-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waterbob-emergency-drinking-water-storage
References: [bookofjoe](http://www.bookofjoe.com/2012/02/end-of-days-dept-emergency-bathtub-drinking-water-reservoir.html) & [amazon](http://www.amazon.com/exec/obidos/ASIN/B001AXLUX2?tag=trenhunt0f-20)

Instead of running to the nearest supermarket or convenience store for reserve water the next time there is a storm alert or unavoidable power outage, the waterBOB Emergency Drinking Water Storage offers a simpler solution. It is a very large plastic bladder that fits perfectly into [standard bathtubs](https://www.trendhunter.com/trends/canopy-bath-tub-filter). It allows people to fill it up with drinkable shower water that is unaffected by the potentially dirty and chemical-ridden surface of the tub. It also ensures that water won't leak slowly back down the drain.

The waterBOB Emergency Drinking Water Storage is made out of heavy-duty food grade [FDA](https://www.trendhunter.com/trends/bath-toy-collection)-approved plastic. It takes about 20 minutes to fill the 20 gallon bag. Once filled, people can access the water for drinking, cooking, washing and flushing via a [simple and convenient pump](https://www.trendhunter.com/trends/bottle-bottle) placed on top.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 37% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Emergency Water Storage:** Opportunity to develop different emergency water storage options for households and businesses.
- **Water Conservation:** Opportunity to promote water conservation practices and remind individuals of the importance of having clean water during emergencies.
- **Portable Water Filters:** Opportunity to create and market portable water filters that can fit into the waterBOB and other similar reservoir bladders.

### Where This Applies

- **Emergency Preparedness:** The emergency preparedness industry can develop new products that provide safe and clean water storage solutions in emergency situations.
- **Home Goods:** Home goods industry can explore opportunities to integrate emergency water storage products into everyday household items such as tubs, sinks, and water dispensers.
- **Water Filtration:** The water filtration industry can develop filters that can fit into the waterBOB and other similar reservoir bladders.

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