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# Interactive Donation Kiosks
WaterAid Has Debuted a Interactive System for Making Donations

By Rebecca Byers | Published 2016-01-29 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/wateraid
References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-wateraid-trials-hope-locker-donation-experience/brands/article/1381325)

WaterAid is an international organization that recently debuted a cutting edge [digital donation platform](https://www.trendhunter.com/trends/The-Lost-Wallet-Board) that makes giving easy and fast. The system was designed in collaboration with MediaMonks, a product agency, and is called the 'Hope Locker.'

Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to [donate the £1 deposit](https://www.trendhunter.com/trends/24-good-deeds) charged to use the locker to the charity as its being returned. The 'Hope Locker' system features an animation that depicts the £1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to [dirty water](https://www.trendhunter.com/trends/water-from-air).

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 66% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Donation Platforms:** The rise of digital donation platforms like WaterAid's 'Hope Locker' opens up opportunities for organizations to make giving easier and more accessible.
- **Interactive Fundraising Experiences:** Interactive experiences, such as the swimming locker donation system, provide an innovative way for charities to engage donors and encourage donations.
- **Collaboration Between Nonprofits and Product Agencies:** Partnerships between nonprofits and product agencies, like WaterAid and MediaMonks, can result in the creation of unique and effective donation platforms.

### Sectors Adopting This

- **Nonprofit Organizations:** Nonprofits can leverage digital donation platforms to streamline the donation process and attract more donors.
- **Fundraising Technology:** The development of interactive fundraising experiences presents an opportunity for companies in the fundraising technology industry to create innovative solutions.
- **Product Agencies:** Product agencies can explore collaborations with nonprofits to design and develop interactive donation platforms, creating a new market for their services.

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