# Remote-Controlled Poop WaterAid 'Dig Toilets, Not Graves' Campaign Chases Londoners By Marissa Brassfield | Published 2010-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wateraid-dig-toilets-not-graves References: [laughingsquid](http://laughingsquid.com/wateraid-chasing-people-in-london-with-a-remote-controlled-poo/) & [digtoilets.org](http://www.digtoilets.org/poo/) This WaterAid 'Dig Toilets, Not Graves' campaign is cheeky with a conscience. WaterAid created a remote-controlled piece of poop and used it to chase around Londoners to drive home the point that 2.6 billion people literally cannot escape poop. Since these individuals do not have toilets, they must do their business wherever they can; as a result, feces ends up in their water supply and even their food. Read more about the WaterAid 'Dig Toilets, Not Graves' campaign below. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 8% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Remote-controlled Poop:** Opportunity for using unconventional and attention-grabbing methods to raise awareness about sanitation issues. ### Where This Applies - **Marketing and Advertising:** Opportunity to create impactful and memorable campaigns that highlight social issues. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Packable Backcountry Bathroom Kits](https://www.trendhunter.com/trends/bathroom-kit.md) - [Inflatable Portable Toilets](https://www.trendhunter.com/trends/airpot.md) - [AI-Powered Poop-Tracking Apps](https://www.trendhunter.com/trends/tushy-launched-hindsight.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md)