# Pedal-Powered Water Dispensers Vitaminwater Company Activate Releases a Cyclable Vending Machine By Jared Lindzon | Published 2011-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/water-vending-machine-rewards-activity References: [springwise](http://www.springwise.com/marketing_advertising/pedal-powered-vending-machine-dispenses-free-drinks/) & [creativity-online](http://creativity-online.com/work/activate-human-powered-vending-machine/24077) Staying fit has never been so rewarding with the release of a new vending machine by [Vitaminwater](https://www.trendhunter.com/trends/vitaminwaters) company Activate. The new machine, which can be found at a Los Angeles shopping center called The Grove, dispenses [free water](https://www.trendhunter.com/trends/ice-and-water-dispenser) in exchange for 30 seconds of pedaling on an attached bike. Not only is Activate giving out free bottles of its unique twist and release Vitaminwater, but the company has also agreed to donate the retail value of all drinks dispensed to Nourish America to support nutrition for pregnant women. The pedal powered vending machine is an exceptional promotional tool not only because it draws attention to the brand while benefiting a good cause, but it also rewards a [healthy lifestyle](https://www.trendhunter.com/trends/martoni-cardio-speeder), a major part of the Activate brand’s overall message. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Pedal-powered Vending Machines:** Disruptive innovation opportunity: Transform traditional vending machines into interactive experiences that promote physical activity and reward healthy behaviors. - **Promotional Vending Machines:** Disruptive innovation opportunity: Develop vending machines that serve as promotional tools by aligning with charitable causes and donating proceeds to support social or environmental initiatives. - **Brand-integrated Vending Machines:** Disruptive innovation opportunity: Create vending machines that not only dispense products but also reinforce brand messages and values by offering unique experiences or incentives. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Incorporate interactive and experiential elements into beverage vending machines to engage customers and strengthen brand loyalty. - **Fitness Industry:** Disruptive innovation opportunity: Integrate fitness equipment into vending machines to create exercise and hydration stations that promote healthy lifestyles and encourage physical activity. - **Sustainable Initiatives:** Disruptive innovation opportunity: Develop vending machines that support sustainable practices by using renewable energy sources or biodegradable materials, aligning with consumer demands for eco-friendly solutions. ## Related on Trend Hunter - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md) - [Underwater Vending Machines](https://www.trendhunter.com/trends/underwater-vending-machine.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines.md) - [AI Water Dispensers](https://www.trendhunter.com/trends/water-dispensers1.md)