# Hydrating Sleeping Masks A'PIEU's Good Night Water Sleeping Mask Moisturizes Overnight By Jana Pijak | Published 2016-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-sleeping-mask References: [kollectionk](https://kollectionk.com/products/apieu-good-night-water-sleeping-mask) & [apieu.beautynet.co.kr](http://apieu.beautynet.co.kr) A'PIEU's 'Good Night Water Sleeping Mask' is a natural skincare remedy that hydrates overnight. The smoothing and gentle formula is ideal for users with sensitive or dry skin and is proven to beautify skin's appearance while they sleep. Based in Korea, A'PIEU is known for its quality skincare range that is free from harsh chemicals or harmful additives. This naturally sourced product is a great example and is made with detoxifying birch water, [marine collagen](https://www.trendhunter.com/trends/collagen-eye-masks) and chamomile extracts. The product is also infused with cooling lavender and Beta Carotene which is proven to boost moisture effects. This [water sleeping mask](https://www.trendhunter.com/trends/premium-overnight-skincare) is easily applied before bed and leaves users with smoother and brighter skin when they awake. The moisturizing formula works to offer [intense hydration](https://www.trendhunter.com/trends/rha-hydra-mask) without being too heavy or oily when applied. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** Opportunity to develop and market natural skincare products that use effective, natural ingredients without harsh chemicals. - **Hydrating Overnight:** Opportunity to create products that provide long-lasting hydration and rejuvenation while users sleep. - **Sensitive Skin Solutions:** Opportunity to develop gentle skincare products specifically tailored to sensitive or dry skin types. ### Who This Affects Most - **Skincare:** Opportunity for skincare brands to innovate and create hydrating sleeping masks that provide unique benefits to consumers. - **Natural Beauty:** Opportunity for the natural beauty industry to expand its product offerings by incorporating hydrating sleeping masks into their skincare lines. - **Wellness:** Opportunity for wellness brands to incorporate hydrating sleeping masks into their product portfolios as part of a holistic approach to skincare and self-care. ## Related on Trend Hunter - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honeyinfused-lip-masks-the-cosrx-full-fit-propolis-lip-sleeping-mask-deeply.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md)